The report on the work of the government calls for the further implementation of crop renewal initiatives to accelerate the selection and promotion of breakthrough varieties。
A new type of “go-out” from the laboratory, which falls into the ground and grows crops, is converted into new agricultural quality productivity, with a “last kilometre” for extension. There has been a steady increase in the number of varieties selected in the country, but new technologies for new varieties have not been applied in a timely manner, and the high number of homogenous varieties has created some difficulties in the scientific selection of farmers, and there is an urgent need for greater promotion。
In recent days, journalists have walked into jiangxi, followed by a seed salesman, to observe how a new rice varieties have managed to grow almost a million acres over the past eight years。
— editor
"most seeds grow into good seed!"
After more than a month of planting and breeding services, lee returned to jiangxi. As director general of marketing, jiang xiingan crops, inc., he and his team promoted the only regenerative rice specialty species in the national crop good varieties promotion catalogue (2025), with an area of nearly 1 million acres and an average of more than 2,500 pounds produced over two seasons, leading to an increase of more than 500 yuan in the efficiency of the farm。
What is seed promotion for
Picked up the phone, lee turned out a picture that was kept for almost eight years. In october 2018, a rice test field in zhejiangzhou, with 4949 of its size and full of rice, was first seen by lee jianming, who had entered the country, and was immersed in the field with excitement。
“as opposed to double-season rice, after a season of cropping, no seeding, no seeding, no seedlings can grow directly from the rice plume ” good-looking and saves time to learn these advantages, lee wants to bring seeds to jiangxi. At the end of 2018, he sent the seeds to the growers, waiting for the seeding to be tested in the coming year。
The promotion of new varieties of rice is critically dependent on demonstration. The harvest is good, and growers naturally want to grow. It is striking that at the end of 2019, when production was measured, regenerative rice production by test growers was not significantly long。
"in zhejiang, how can we go to jiangxi?" li jianmingla has come up with agrotechnical experts to visit all the test growers and find out why the farmers used the conventional double-season rice cultivation method。
“to do so, we need a plan.” lee jianming, who soon entered the business, realized that rice varieties varied widely and that only fine extension and careful guidance would make the demonstration work。
In 2021, gymnasium 4949 demonstrated the advantages of increasing the decline in production. Li jianming observed a production convention in which growers, distributors, agrotechnical experts nearly 500 people witnessed the harvest, and yung yung was famous in jiangxi。
"some people say the seeds are based on `fake', and i don't think it should be." lee jianming said, “it is only in the long run that our business will be able to promote and select suitable rice varieties for growers.”
Eu has emerged from competition, selling more than 1 million pounds in jiangxi in 2023 and promoting more than 500,000 acres. At the annual corporate stocktaking congress in early 2024, li jianming put forward a bold idea — to put together the best-selling competition of 4949 and a demonstration of cultivation。
“enhanced advantages to allow intuitive contrasts between farmers; identify disadvantages and further improve varieties. Good things don't scare you."
“does the “active exposure of shortcomings?” “what happens when it is matched?” on-site opposition。
Lee jianming didn't say anything. By the beginning of the spring, the contrasting cultivation continues. At the end of the year, production was measured, and the advantages of high productivity and high regeneration were highlighted. "what kind is good? Li jianming has developed marketing strategies based on the strengths of seeds。
But the disadvantages are also revealed – the difference in rice quality, which is one or two cents lower per pound in dry valley than normal rice. “this is due to poor heat tolerance of seeds. The harvest of regenerative rice in august coincided with high temperatures in jiangxi, affecting the quality of rice. In addition, some pesticides are more sensitive, such as those with inappropriate use of herbicides, which can cause difficulties in tingling.” farming companies have addressed the problem to scientific institutions, adapted farming methods and improved varieties。
In july 2025, kung yu 4949 was selected for the national crop promotion catalogue。
The availability of seeds has become a new problem. “variance characteristics limit production capacity. As a hybrid rice, the difference in the current reproductive period between the parents is considerable, and the narrow window of the flower meet, resulting in short pollination times and low seed yields.” presentation by maron-yung, research fellow, zhejiang ningbo, research and development institute。
In the case of li jianming, the extension will be repeated. “agricultural production has evolved towards scale and industrialization, and the main producers have changed. In the future, demonstration planting, observational production may not be appropriate, and extension will be directed directly to the business of scale and will explore the targeting of varieties.”
Do you want to sell it
In the garden of chen bo xing, the grower, the repairer was busy debugging the plug. When lee jianming arrived, chen bo xing smiled。
At the end of 2018, more than 50 acre fields were released from chen bo-hing to participate in the 4949 test, but at the end of 2019, production was not as high as expected during the two seasons. Lee jianming was forced to pay a visit to chen bo xing, one to apologize for the damages and the other to try to convince chen bo xing to follow the test。
According to chen bo xing, production growth remained slow at the end of 2020. "li jianming, you have no right! Who is it that has lost me?" chen bo xing is angry。
"cut it on my head! Seeds are free. Cut me off." for two years in a row, li had to pay for the damage, failing to meet the expectations of the test growers, “trust me once again, to ensure a steady high yield next year”
“preliminary judgement is that planting time affects production.” suh xiao min, director of the heung an crops pilot base, introduced the company's 100-acre farm set-up control test to explore optimal planting time. Finally, four groups of test fields were found to be in the order of planting early and late, reducing production by about 50 kilograms per acre in two seasons。
Following a similar approach, the singan plant industry also experimented with seed planting periods, using fertilizer, harvesting, pillar heights, etc., to explore the formation of a 4949 plant technology system。
"mr. Li, production's up." in 2021, the two-season average acre production of chen po-hing tried to plant rice fields reached over 2,800 pounds, with an increase of more than 500 pounds per acre and savings exceeding $300. In the following years, he grew under a system of cultivation techniques, with annual harvests。
“products must be accompanied by instructions, and the system of planting techniques is a description of seeds, which must be distributed to farmers at the time of marketing”. As li jianming realized, “the instructions” cannot be issued as yet, “when the sale is managed, the service must follow”
At the beginning of each year, a technical service meeting is organized by the xingan seed industry in conjunction with local distributors, which distributes a technical guide to growers attending the meeting. In addition, at key points in time, such as fertilizing, pharmacizing and harvesting, li jianming went down to the field with the operator and the expert to see how he was doing。
"it was a long time ago, and now it's a fear of being questioned." li xianming said that building trust with growers requires answers to questions and practical problems。
It was recalled that one time, the grower asked the pesticide dilution factor, li jianming had lost his memory and said the wrong number. It's been a few days since the medicine was finished, the seedlings were yellow and the leaves burned. The grower asked: “more up, it's going to burn!” the shame is that li jianming was in a hurry to move his men to rescue them, but the loss was caused。
“technology and technology applications are becoming more widespread, and extensionists need to be `multi-faceted', knowledgeable and applied.” in the past few years, li jianming has studied the second major in agronomy at jiangxi university of agriculture, where sector operators are routinely required to participate in agricultural-related training. In the second half of this year, he will continue his postgraduate studies at the agricultural university of china。
“we do technical services, more for marketing reasons.” li jianming suggested that efforts should be made to leverage the effectiveness of existing systems of technical services so that good seeds could produce more and better food。
What more difficulties are faced
At the beginning of this year, the general assembly of the hingan crops industry briefed us on the decline in sales over the past year — the volume of 449 sales。
After the loss, lee jianming was not surprised. He presented a letter to farmers' friends in a certain place last year — the natural and market risk of growing regenerative rice, with no policy support for growers. “without subsidies, insurance coverage is up to one season, and some growers disappear.” lee jianming said。
Similar cases are rare. Li jianming's operations cover most of yangtze's provinces downstream and centre, and he found that in the last year or two, some areas did not promote or even directly address restrictions on regenerating rice cultivation。
Why would rice grow hot again
“not all places are suitable for renewable rice cultivation. The planting of regenerative rice in areas with good light temperatures and suitable for double-seasonal rice is a waste of high-quality cultivation resources and could affect overall rice production. In the context of food security, it should be guided.” according to staff in the rural sector in jiangxi, in principle, there is no restriction on whether farmers choose to grow regenerative rice in traditional one-season rice areas。
"most growers can't buy good seeds." lee jianming observed that there were places where regenerative rice markets were mixed.” as a result, not all farming households are able to grow up after regenerating rice and, combined with high demand for regenerative rice cultivation techniques, some growers produce about 200 pounds of regenerative rice in two seasons less than double-season rice, adding that most regenerative rice is of relatively different quality, leading to a drop in final incomes.” jiangxi agricultural rural sector staff said。
Professor he xiao peng, university of agriculture, jiangxi, added: “as for the validation of rice varieties, there is currently no specific national test group for the validation of rice varieties, and the market for regenerative rice varieties has been selected from the existing mid-morning and late-morning varieties, which are sold as regenerative rice varieties, to some extent leading to irregular markets for regenerative rice varieties and more difficult choices for farmers.”
“we will strive to improve the accuracy and relevance of our policies and to enhance the orientation, promotion and support for research and development in the form of high-quality regenerative rice; but we will also uphold the principle of `better-better-better-better-better-better-better-better-better-better-better-better-better-better-better-better-better-better-better-better-better-better-better-better-better-better-better-better-better-better-better-better-better-better-better-better-better-better-better-better-better-better。
“local policy considerations are true, as are the industry. However, much remains to be done to improve the effectiveness of outreach efforts and to bring good seeds to more farmers.” lee jianming has come to understand。
At the national level, regenerative rice cultivation is on the rise. The ministry of agriculture and rural development, in its priority work for the development of regenerative rice (2025-2030), stated that the agricultural and rural sector would accelerate the integration of good practices in “two seasons of less than one season of less than” rice, promote the integration of agro-machine farming, strengthen policy support guarantees and promote the sustainable and stable development of regenerative rice, with the aim of increasing the area of regenerative rice nationwide by about 10 million acres by 2030。
Daily people's journal (13/04/02, 2026)
