(text is based on the web-accessible ceo maple speech at the internet assembly)
More than a decade has passed since china's online education industry was explored. Traditional educational institutions are attempting to onlineize, embrace the internet, and the internet is attempting to destabilize education, as is the case in other areas, such as retail, media, etc. By 2012, online education had ushered in a turning year. During the year, internet giants began to smell the potential of the industry and the influx made online education a hot spot。
Today, online education, despite its visibility, is still in its infancy, and everyone wonders what form of product can go further?
At this year's internet conference, it was easy to map the existing online educational model of the ceo-week map, indicating that the current product model of online education can be divided into four categories: traditional educational institutions, vertical education services, communities and tools, and educational platforms; and two dimensions: more educational resources or traffic. From the vertical angle of the picture, the more vertical the higher the company, the better the educational resources and the more platform the lower the flow。
1. Educational institutions
The problem facing traditional educational institutions is how to solve the problem of online and offline games. Its disadvantage is the lack of capacity to build internet products, with the advantage of branding and content. By analogy with the retail sector, which has become highly internet-based, traditional educational institutions face similar problems as suning and the united states。
2. Vertical education services
The vertical education service needs and the offline pk content and services, so it is crucial to develop differentiated content production models and to test brand extension. It may be easier to understand, for example, that, with many mobile phone manufacturers hitting it, it provides unique miui and high-value hardware, with a strong focus on internet marketing. How to do rice in education is a matter for consideration by vertical education services。
3 communities and tools
The greatest advantage of online education companies, starting with communities or tools, is that they accumulate a large number of users and are very sticky, using tools or the unique value of communities in the subdivision area, that is, they have reached the first threshold of online education, and that they need to deal with how to improve product chains, provide services and solve liquidity problems. Having a dictionary that was originally a tool software, and in the build-up of 430 million users, it was found that there was also a great deal of verb, and the demand for online education began to transform the online educational platform。
4. Platform for education
Finally, it's pure platform. Prior to 2012, small companies had entered the market in the form of such products, but few such start-ups had emerged after 2012 when internet giants entered online education. The reason for this is obvious. The key to the platform is traffic, and it is difficult for small companies to compete with large companies and split them. Perhaps for such a small company, it would be possible to survive by entering high-threshold, unbridled subdivisions, creating a unique user base. For example, how to build a new education society。
Responsible editor: zhang dei
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