There's been a surge in financial knowledge-sharing demand
At the sixth annual award competition for the award of the world wide web, the founder of the irvine science and technology group, ceo lee peng yong zheng, was the winner of the 2021 military award for starting a business. In the first year of the post-epidemic era, li peng emerged from the ranks of thousands of entrepreneurs, not only as a result of the persistence of entrepreneurial projects during the winter of the economy, but also as a full recognition by all the reviews of the changes and breakthroughs in the field of financial literacy。
“the economic winter has made a lot of people aware of the importance of learning about finance and business, and the establishment of the caucasian academy has so far helped millions of users to upgrade their capacity to manage wealth and increase their awareness of financial risk prevention and identification.” according to li, the increase in the wealth of the population, the lowering of the financial threshold, the increase in claims for the preservation of wealth and the wealth anxiety generated by the epidemic have contributed to the growth of the number of people managing finance and to the need for financial and business knowledge-sharing. It is hoped that through academic excellence and technological innovation, the learning process will be made more interesting and efficient by making the knowledge of professional financiers easier to understand, thereby accelerating the pace of financial literacy。
As the first explorer and innovator of china's financial and business literacy, li peng, thanks to his outstanding contribution in this field, has been given the title of the “soldier award for education 2020”. In the last two years, the caucasian school, led by li peng, created a “caucasus model”, refreshed the “caucasus efficiency” and ran out of the “caucasus speed.” by july 2021, the caucasian school had served 16 million users cumulatively, reaching a course satisfaction rate of 97. 06 per cent, completion rate of 99. 14 per cent and becoming the leading brand in the area of knowledge-sharing among chinese financiers。
The trust of the users stems from the commitment of the academy to a development orientation centred on content and services. In order to optimize the platform's structure, the academy continues to innovate in content design, creating one-stop, standardized, content-intensive and experienced service advantages. In order to meet the needs of users for learning, the caucasian academy has created a multi-channel, one-stop learning platform with a public matrix for the continuous export of fresh daily knowledge, an interactive community of peer-to-peer students and teachers, a multi-purpose app for the caucasian academy, which brings together audio-visual classes, learning management, and live streaming booths that can interact with famous teachers and majors. Users can easily increase their financial planning level by using multiple segments, such as live streaming by celebrities, learning centres, community forums and course learning。
The internal research team of the caucasian academy has developed a complete financial and business knowledge system, and has invited professors of scholars from the tsinghua university, the chinese academy of social sciences and the university of foreign economics and trade to join the academic expert committee as think tanks to provide continuous intellectual support for content. In the area of technological innovation, the caucasian academy continuously reproduces professional content and enhances the learning efficiency of users through autonomous innovation research and development systems, real-time intelligent analysis of learning data, collection of user feedback to analyse common issues, and precision in capturing user content needs。
According to the people's bank's report on the analysis of the consumer financial literacy survey, over 60 per cent of our financial consumers see an urgent need to upgrade their financial literacy. In the face of this phenomenon, as a learning platform focused on the dissemination of financial literacy, the academy will continue to carry out its mission of bringing financial literacy to the general population and will continue to promote the development of national financial literacy through innovative content and technology。
