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  • Mid-year inventory of sports brands: li ning is in deep shit

       2014-08-25 9930
    Key Point:More recently, ambam, li ning, step, 361 degrees, pike, china moved to publish six local sports brands for six consecutive six-monthly reports. Performance data show that chinas sporting goods industry has largely emerged from the stock crisis, but li nings problems with chinas movement have not been fully resolved。Li ning has a deep roots in china's movement towards senior management chen yihong, and their performance in the first half of

    More recently, ambam, li ning, step, 361 degrees, pike, china moved to publish six local sports brands for six consecutive six-monthly reports. Performance data show that china’s sporting goods industry has largely emerged from the stock crisis, but li ning’s problems with china’s movement have not been fully resolved。

    Li ning has a deep roots in china's movement towards senior management chen yihong, and their performance in the first half of this year has been similar。

    From 1991 to 2005, chen yihong served as deputy general manager, general manager and managing director of li ning. The chief operating officer of china, qin dae-jung, was responsible for planning, international operations and financial monitoring at li ning from 1997 to 2002. But when chen yihong came out on his own, china moved towards two separate companies with li ning in its equity relationship。

    However, during the first half of the year, two of them, li ning and chen yihong, were likely to face the greatest performance pressure. Li ning lost $586 million in the first half of the year, the only of the six sports brands. In terms of the size of the income, the position of the boss is firmly held and it will be difficult to return to the throne. And china is the only company with a double-digit decline in income. At a time when china was moving so brilliantly, it was once ahead of the pikes, and now it is at the bottom。

    Zhao wei guo, a member of the chinese association of clothing designers, stated to the journalist for the daily first book (weibo) that he was one of the first employers in chinese shoe companies to recognize the importance of retailing, and that it was earlier to establish a system organization centred on retailing, which was beginning to work, which was one of the reasons for the relatively steady performance of the steps。

    In terms of the amount of inventory in the first half of the year, the six sporting goods enterprises, without exception, are still growing, and the stock, a roadblocker, has not yet been completely driven away. This is also the main reason why six companies, without exception, are closing their doors. Since 2009, however, after 4-5 years of shuffles, a number of small sports brands have withdrawn from the market after the cold winter, along with the large-scale closure of six companies themselves, and independent observers have indicated that the supply of and demand for sports goods has gradually become more balanced, and that the recovery of domestic sports supplies has been largely established。

    Despite the bottom line of performance, china has made good investments, with remarkable investment earnings. In september 2011, china moved towards the donation of $100 million through its subsidiaries for limited partnership interests in the yunbo e-commerce fund, which was established to invest in the e-commerce enterprise ariba group limited. As of 30 june this year, china moved towards that investment, measured at fair value and shown in the united states dollar at approximately $398 million, representing a surplus of $298 million, or about rmb 1. 83 billion, compared with investment costs of $100 million。

    Responsible editor: zhang dei

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