On 23 april, on the occasion of the 26th world intellectual property day, the director of the general customs administration's integrated operations department, lin shaobin, stated in a press conference of the general customs administration that intellectual property protection was an incentive for enterprises to develop new technologies, create new brands of “concertative pills” and prevent fraudulent goods from entering and entering the country and entering the market, so that consumers could buy good products and use them boldly. China customs has been working hard to promote the protection of intellectual property rights (iprs), and has been building a comprehensive intellectual property protection line to safeguard the legitimate rights and interests of chinese and foreign firms and consumers。
According to lin shao-bin, in 2025, the general customs administration had for the first time exceeded 30,000 intellectual property customs records, to 352,000; and the national customs had seized 8. 64 million goods that violated intellectual property rights. In the first quarter of 2026, 6901 ipr files were reviewed, continuing a positive growth trend and achieving a good start for the “fifty five”。
The service is ahead of us, giving the innovation firm a bottom line. According to wang fai, vice-president of the beijing customs department, poo-marte is a beijing-based company which, in response to their reports of abuses, has set up a “handover policy” and set up a workshop to help enterprises complete more than 240 intellectual property customs records and to save millions of dollars in defence of their rights by applying for general guarantees。
Technology is empowering, and intellectual regulation is more accurate. “customs records are the ‘protective shield’ of companies’ brands, which are very motivated. In order to facilitate business filing, and by building a repository of expertise plus large language models, we have developed the `ai recording' smart question-and-answer application, which allows for rapid analysis of business advice in response to filings and supports enterprises in handling various filings. "hangzhou customs vice-president chen hae-hyeong said:。
Co-regulating governance leaves no place for cross-border abuses. In 2025, the deputy customs and excise department exchanged information with the hong kong customs service on more than 30 cases of abuse, conducted a joint study on the risk of abuse, conducted three rounds of joint enforcement operations to protect intellectual property rights, focused on priority commodities such as tide games, clothing shoes and electronics, and severely combated violations of import and export rights between and across ports or through hong kong and australia to other countries, and worked together to prevent the movement and return of cargo in violation。
In the next step, lin shao-bin stated, china customs will continue to carry out its duty to protect the country's doors and promote development, continuously improve the quality and efficiency of customs protection of intellectual property rights, and provide services to enterprises for innovative development, and continue to contribute to the customs protection of intellectual property during the “fifty-five” period by serving as a national guard to reassure the party and satisfy the people。
