Journalists have been informed by the guangdong division of the general customs administration that, in recent days, the customs service of hong kong and australia have been conducting joint enforcement operations on intellectual property protection, precisely combating cross-border violations and establishing a firm rule of law barrier for the development of innovation in the bay of hong kong。
According to statistics, in 2025, the customs service of hong kong and australia jointly conducted three rounds of intellectual property protection campaigns. The customs department of guangdong province, by means of increased trend analysis and information-sharing, seized a total of 2,875,5 thousand goods for alleged violations throughout the year, valued at $9,211,500。
In this round of special operations, the focus of law enforcement is on violations of intellectual property rights (iprs) at the import-export chain and on the protection of “cultural access to the sea”. The deputy director of the integrated operations unit of the guangdong division of customs administration, liu, described the integration of multi-dimensional data on industrial chains and off-shore movements by customs in guangdong province, the use of artificial intelligence techniques to exploit risks in depth, and the autonomous development of an “intellectual risk-screening model for intellectual property rights violations” to achieve automatic early warning and precision handling of abusive businesses and goods. At the same time, customs promote techniques such as cloud power, trademark intelligence recognition, improve the effectiveness of tort detection, and proactively respond to business demand through questionnaires, field visits, etc., and customize “one-size-fits-all” advocacy guidance for well-known ip rights holders。
In east china's tide town, huang po customs has built an institutionalized service that covers eight areas, including rapid customs clearance, intellectual property protection and credit development, in response to the characteristics of the current play industry. The board invited three front-runner players to participate in the pilot, joined local intellectual property authorities to conduct specific training to enhance the ability of enterprises to defend their rights abroad, provided a presence at the china international comic fair, the hong kong/austro bay intellectual property exchange fair, provided detailed interpretation of customs policy on intellectual property protection, and led to the creation of more than 170 new intellectual property customs records by enterprises in the jurisdictions. In 2025, the customs seized 67,000 game products from abusive tides, which effectively helped local tides to play their brands and sail out。
Liu stated that the next step will be to deepen collaboration between the customs authorities of hong kong and australia to further woven a cross-border protection network of intellectual property rights in the great bay region by optimizing enforcement mechanisms, strengthening information-sharing and upgrading smart regulation, and to safeguard corporate innovation and empower high-quality development in the bay region。
