25 may, world food quality review conference, known as the nobel prize for the food sector (mo)With its 100-year legacy of non-inheritance and modern innovation, china's mountain medicine card “zhang baoshan” became the world's first brand in the field of mountain medicine foods, after three years in a row. This honour not only marks a steady rise in the international influence of the chinese drug industry, but also highlights the deep integration of traditional culture with modern food technology。
Rigorous review: global certification of authority, re-accreditation of quality
The world food quality assessment conference was created in 1961 and co-sponsored by the european community and the ministry of economic affairs and trade of belgium. It is one of the oldest and most credible third-party food quality assessment bodies in the world. The review process covers more than 20 dimensions, such as food safety, raw material traceability, nutrients, taste, packaging, etc., with multiple rounds of blinding and scientific analysis by a panel of over 80 independent experts. At this congress, zhang baoshan's brand of mountain sauce, organic pharmacological pharmacists, iron rods, and slurry cakes emerged with the advantage of “sweet powder, long taste”, “nutrient balance, oral innovation” and became the world's only winners in the field of mountain medicine food。
In particular, professor marco silano, president of the review conference, noted that “zhang baoshan products display amazing data on the retention rate of active nutrients — their mucous sugar content is more than twice the eu product standard, thanks to their deep excavation and modern transformation of farming civilization”. Zhang baoshan's brand, which combines traditional non-removable artillery techniques with modern cold dry, low-temperature wall technologies, while preserving the natural nutrients of the mountain, has enhanced the ease and functionality of the product and demonstrated the modern value of the eastern feeding culture。
Non-inheritance: 100-year-old masonry, ground-based material cast quality
The success of zhang baoshan's brand stems from its commitment to and innovation in the skills of the “state”. Zhang xiaowei's family, the founder of the brand, has since the time of the people, been deeply involved in the cultivation and artillery of the pharmacists, and its core area is located in henan jiao, wenzhou, where the chinese iron rod drug originates. The unique soil and climatic conditions in this area produce better iron rods。
In order to ensure the quality of raw materials, zhang baoshan established 1,200 acres of its own organic planting base in wen county and, in cooperation with scientific institutions, improved the seeds using the “ten no principles” (no expansion, herbicides, quick-effect fertilizers) to feed the land with soybeans and antiquated amino acid fattening, raising the sweetness of mountain medicines by 30 per cent over conventional varieties. In addition, the brand strictly follows 28 non-cannon-manufacturing processes, ranging from selection of materials, cleaning, slices to drying, grinding, with the entire process being manually controlled by non-genetic carriers, ensuring that each gram of powder contains a “grade to level” of medicinal value。
Science, technology and innovation: tundra technology + smart sub-assembly, new scenes of consumption of mountain medicine
Zhang baoshan has actively introduced modern technology and promoted the upgrading of the mountain medicine industry while continuing to develop non-inheritance skills. The low-temperature drying technology developed locks 17 amino acids and active ingredients of the mountain medicine, which, together with the smart sub-assembly system, keeps the error within 0. 1 grams to ensure the nutritional and taste stability of the product。
For young consumer groups, zhang poshan brands have introduced over 60 innovative products, such as mountain coffee, mountain pharmacists, and mountain pelicans, of which mountain powder has been a total internet sales champion for five years, with a repurchase rate of 47 per cent, well above the industry average. Through the “live tracer” model, consumers are able to block the entire cloud monitor and cultivate the trust of transparency from the field to the tip of the tongue。
International perspective: the culture of non-alternative medicine at sea to empower global health
Zhang baoshan, the leading brand of the chinese drug industry, is accelerating the international market. Recently, zhang baoshan brand was selected for the china agricultural national exhibition to showcase japan's international healthy food fair, to explore with japanese health food companies and scientific institutions the application of mountain medicine in areas such as anti-age and immunization regulation, and to lay the foundation for product export and cross-border cooperation。
Zhang baoshan's brand heir, zhang xiaowei, said: “this life is only about making the chinese mountain medicine healthy. We hope not only to bring high-quality mountain medicine products to global consumers, but also to spread the wisdom of the eastern feeding culture by linking non-remote skills.” we will use the platform of globalization to drive china's mountain medicine culture to the world。
Industry impact: boosting farmers ' incomes and promoting industrial upgrading
The success of zhang baoshan has not only earned honour for the brand, but has led to an increase of more than 30 per cent in the harvest of 9,800 farmers in the focal area, turning “earth graft” into “earth gold”. The branding model, which promotes the transformation of the traditional mountain pharmaceutical industry towards standardization, branding and internationalization, provides replicable models for rural renewal and industrial upgrading。
As the global consumer demand for natural and functional food grows, zhang baoshan is continuing the story of globalization of “a mountain potion”, driven by scientific and technological innovation and rooted in non-relict skills. For the third consecutive year, the world food quality review conference award was not only a recognition of brand quality, but also an important milestone in china's mountain pharmaceutical industry's progress to the world stage。
