The wang family, located in the western mountains of the crane mountain area of the city of cranes, is located in the deepest part of china's traditional villages, china's most beautiful leisure village, china's model village for rural tourism, the country's forest village, henan province's preservation unit for cultural objects, henan province's “bigai” tourist production base, and one of the traditional ancient villages of the beidou seven stars in the crane mountain region。
The royal family is rich in red oil, wild, behind its front house, on its slopes and in its ditches, and has been dubbed “the land of the wild red incense”. Owing to its special geographical circumstances, the royal family is rich in many minerals and trace elements, colours are red, tastes are good, is recognized as a good food, and has been hailed as “red oil flows, amelioration of the village of april” as a tribute to the royal past。
During the period of poverty alleviation, led by the government, through the transfer of waste streams, land flows, and the entry of financial credit for poverty alleviation, during the past few years, the qing dynasty of the royal family, which has grown from its original 70s to its present normized cultivation, standardized production, industrialization, leading to the development of specialty catering and rural tourism, has led to the employment of farmers and the growth of farm households, which has become an important economic source for mountain farmers。
The festival rises - the sorghum tree grows the sprouts
(c) in 2018, published by the ministry of agriculture as a national geographical symbol product, the village of qi, the administrative village, was rated as a national “one-village model village”; in 2020, the development of a fragrance fragrance product to achieve off-line sales; in 2021, the development of red oil fragrance sauce was welcomed by the market and appreciated by the general public; this year, a new breakthrough was made: consumers everywhere could also taste red oil fragrance without visiting the wang's house, and the new red oil fragrance with its unique scent was ordered by telephone, purchased online, the “village lynching” live platform and telecast by the electronic operators. It is known that this shansun sale will continue until around 15 april, and it is expected that more than 50,000 pounds will be sold online, boosting the local population by more than $300,000。
It has been more than 12 noon, with the villagers carrying their backs, carrying baskets, stretching out their hands, sprouts, baskets, backsliding, the joy of the sprouts and the laughs of everyone in the mountains. Villager wang sang-fook's family is all the more remarkable: dozens of boxes of fragrance packs are soared against the stone wall, and the red oil fragrances that villagers have just taken will be sorted out, weighed, packed, sealed on all sides of the mountain。
The villagers' aunt mentioned a round of red oil fragrances that had just been picked up, which came in a hurry to hand over to the heavyweight, “2 kg!” the old books were skilled in taking the pen and recording the name and weight. "you call chang and pick 10 pounds, the client waits here, we have to work harder!" after that, auntie wang turned around and rushed to pick up the incense。
“this year, the fragrance sells very well, usually $30 a day, $25 a day, $20 a day in the afternoon of the third and even the next day, less than $5 a day. It's been $30 since the sale started this year, and it's never been this long. It was broadcast live and sold off-line, and only on the occasion of the festival, the wang's family sold about 2,000 pounds of incense, generating more than 30,000 yuan。
It's not just a fragrance
“in response to the needs of our clients, this year we upgraded the fragrance packaging, using a specially created handbag with a copy of the "assual of ass," the "baby of stink" and "assure of ass" postcards, as well as the "asssion of ass", with a very good resonance。
It was very touching to see it: buying aroma, reaping not only aroma, but also learning the story of a donkey, and experienceing a royal family. The cultural features of the traditional ancient villages are probably the idea of fragrance packaging。
When it comes to donkeys, it is an ip mascot that combines the image of the donkey with the fragrance leaves, with a big red flower on the head, a bell with a vanilla seed shape around its neck, a tummy bearing the word “twilight” and a tail with a fragrance. The whole picture is so sad and full of comedy. It is a pristine spirit of perseverance, perseverance and optimism and dedication, with infinite past and future rebirths。
In recent years, the mountain of cranes in the city of cranes has developed an approach to the development of one village and one village. The cultural resources of tourism in the ancient village, in conjunction with the royal donkey-riding experience of the tourist project and the fragrance specialty farming industry, have developed and designed the mascot “ass” creation product, which produces a wealth of life products such as mouse mats, t-shirts, hats, nail clippings, bottle-openers, key rings, canvassing bags and furys around donkey mascots, which are of great interest to tourists and have contributed much to the continuous growth of villagers。
Since 2021, many efforts have been made to give donkeys a living life on their original basis. For example, the ambassador for disease prevention and control in the mountains of the mountains, the map of the disease, the mobile rural disease awareness vehicle, " no contact during the epidemic " , and so on, are informing villagers about disease prevention and control in the context of the textual story of the donkey. There's donkey's note, the stinky baby's book, and so on. Each story brings different cultural experiences to consumers and gives them access to creative, meaningful, warm services。
Letter message -- temperature of a postcard
A letter of appreciation was written on the back of a letter written by a resident of the village, zhang zhang zheng zheng qian。
The letter, in addition to expressing gratitude, promoted the red oil fragrance of the royal family and called upon the public to continue to support the rural renewal efforts and to make the lives of the people better. In a few short lines, the responsibility and responsibility of the village-based cadres “to think, to work, to work with” is reflected。
The story of the postcards is not for mere emotion and emotion. In addition to being moved, and beyond that, the most realistic and timely encouragement and support given to village workers, the work will be warm and wide-ranging, and more people will be encouraged to engage in rural renewal with greater enthusiasm, so that it will become a common action for society as a whole. Qin li's contribution
