In recent years, with the development of internet technology and the growing number of smartphone users, a growing number of government departments have launched government microblogging, microblogging, news alerts, etc., which have played a positive role in interpreting policies, serving the population and reaching out to the public, but there have also been some government issues such as slow updates of information, lack of relevance of content and late handling of popular opinions。
The first is the lack of accurate positioning of minority governments, the lack of unique insights and substance, the government's platform for demonstrating its performance, the lack of access to negative content, the disregard for the views and interactions of netizens, and the turning of it into a “facework project”. The second is that some of the government's microbloggings do not have a regular update time, or even a long-term “zombies” status, and do not meet their original purpose of serving the population. In addition, there are a small number of government microbloggings that have chosen to publish entertainment, gossip, etc., which have nothing to do with government, in order to accommodate popular taste and to gain the eyes of the internet, which is not conducive to the image of politics。
As a mirror to the government's capacity-building for governance, it is more important to build a better governance than a better one. First, we have to be quiet. The government's weibo letter is not a setup, and the release of information is not an aberration. The government's credibility will be undermined by the timely issuance of authoritative information on hot spots, focuss and hard issues of concern to the public, effective interface with the public and maximum satisfaction of its right to know, rather than allowing rumours and gossip to fly around, leading to misunderstandings。
Secondly, speak for yourself. It is a combination of government work and the demands of the people, and in a sense it represents the image of government. Therefore, political microblogging is not only good at speaking, but dare to say what is to be said when it is critical to be guided by public opinion, providing accurate, objective and impartial information, responding to opinions and eliminating doubts。
Third, the content should be close to the people. The needs and concerns of the population must be combined with the efforts of the government to truly act as a source of confidence and communication. Yao kai-chul
(adviser: zhao lingyu (intern), zhang yu)
