Specialized industry research at the intellectual property operations centre
Author: li chun (strategic planning specialist, intellectual property operations centre)
With the full re-engineering of professional service provision logic by artificial intelligence, the pattern of charging for professional consultancy services such as intellectual property operations, branding, compliance counselling, industrial empowerment and so forth is becoming structurally iterative. While multiple models of hourly billing, subscriptions, fixed fees and results-sharing have coexisted for a long time, the value-based weight of result-based fees is steadily increasing and becoming an irreversible new trend for the industry. Building on industry practice, the ip operations centre is in-depth in the analysis of the underlying logic behind this change, the ai drive mechanism and the direction of industry development。
I. Long-term coexistence of multiple models, with the statistical costs model remaining the base chassis
In the area of intellectual property operations and full-chain professional services, the traditional models of working-hour billing, subscriptions and fixed-costing have a well-established industry base and will remain stable over the long term, constituting the basic set of pricing services。
The working hours fee, which is based on the investment time of the consultant and the professional manpower cost, is appropriate for the process, transactional, conventional title-fixing, retrieval, basic consulting services; subscription systems, which are centred on long-term services, regular escorts, ongoing compliance maintenance, and adapt to the requirements of normal intellectual property management of enterprises, routine ip operations, policy advice, etc.; fixed fees, which are used mostly for the delivery of clear, well-defined, one-time services such as standardized projects, geographical labelling declarations, trademark patenting schemes, and specialized designs。
The core logic of the three models is that they are based on “input” fees, “process” prices and that service providers are remunerated mainly for time, manpower, experience and are linked to the ultimate business outcomes and weak value returns of clients. In an era of slow technology overlaps and stable human costs, it is the dominant choice of professional service industries。
Ii. Trend core: results-based pricing ratios continue to expand and become the mainstream orientation of industry
The most critical sector change today is the continuing increase in the proportion of results-based fees, value-sharing and impact payments, moving from complementary to core models。
In other words, intellectual property operations, ip incubation, branding and equity business consultants are no longer simply charging service charges, but are in-depth binding on client industry revenues, brand premiums, ip realizations, project landings to account for final commercial value。
In terms of regional public branding, agricultural ip operations, creative ip liquidity, results transformation, rights-based share of proceeds, and project landing incentives, results-based pricing models have become more widespread. In the future, value-oriented fees will permeate from rural industry empowerment, enterprise ownership to youth ip incubators and cultural projects。
Underlying drivers: ai pushes professional services away from “sale time” to “sell value”
This trend is essentially one of the most direct and profound dividends and changes that the age of artificial intelligence brings to business services。
Under the traditional model, the core barriers for professional advisers are poor information, efficiency and manpower, and service delivery based on time input, experience accumulation and higher fees for longer periods of time。
Ai, for its part, significantly lowers the threshold of access to information, basic retrieval, document output, routine planning and data collation, with a large amount of basic, processual and transactional work being replaced by intelligent tools, with a significant reduction in the value of services simply built over time and consumed by manpower。
The market forces professional service providers to complete their core transformation:
It is no longer possible to make money by selling time, but by delivering results and creating value。
Fees based on results are the direct landing of this logic:
The service provider is no longer responsible for the hours invested, but is directly responsible for the customer's commercial earnings, brand value added, title realization, property landing; no longer for the sale process and time, but for the outcome and value of the sale; and instead of “passive service delivery” to “actively generating incrementality”。
Ai crowds down low-end services, raising the threshold of value services, and pushing industries from time to time, human competition to value competition, outcome competition, ability to operate competition。
Iv. Deep-seated revelations about intellectual property operations
1. Total re-engineering of service logic: moving from process to value orientation
The core competitiveness of ipr operations is no longer law, process and registration, but industry, ip, business, liquidity and value enhancement。
All advisory and enabling services of the centre will be based on the ultimate client gain and will be subject to deep binding。
2. Customer relationship from ab to community of interests
Under the results-based fee model, the operations centre shares risk with enterprises, rural subjects, cultural youth, and the creation of a dominant risk, and the sharing of benefits, and is no longer a simple trading relationship but a long-term value partner。
3. Industry shuffles accelerated, low-end services eliminated and high-end operations welcomed dividend
Institutions that only register, process and provide basic advice will continue to shrink during the ai era
An intellectual property operator capable of deep empowerment, ip creation, value amplification, and outcome will usher in rapid growth。
Concluding remarks
Hourly billing, subscriptions, fixed-cost guaranteed industry basic supplies, and result-based pricing leads the future direction of industry。
The professional services of the ai era are completing a profound revolution in value: abandoning the time premium and reverting to the nature of value; and paying for the farewell process and embracing the division of results。
The ip operations centre will proactively respond to industry trends, focusing on value creation, delivery of results, long-term empowerment and building a flexible, multi-benefit, win-win system for consultancy services, so that each service corresponds precisely to the increase in value and achieves win-win, long-lasting development between the service provider and the client。
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