In recent days, the 5th beijing university cultural festival of modern agronomy and the frontline forum for the development of the tomato industries, entitled “technology and technological enabling and value reinventing”, was held in beijing on the occasion of the centennial of the university, with the participation of more than 100 delegates, including university research institutes, leading agricultural enterprises, industry practitioners and north masters. Qingxiang, chairman of the board of directors of qingxiang high-intelligence agricultural technology co. Ltd., a founder of a large tm brand, was invited to attend and gave a presentation on the topic " branding of traditional industries: changing the path to product standards with a large tm tomato " 。
The event, which featured the theme “treatries”, was hosted by the modern agricultural institute of beijing university, co-sponsored by the institute of modern agriculture of beijing university, the graduate school of the chinese academy of agricultural sciences and the institute of vegetable flowers of the chinese academy of agricultural sciences, which set up various panels such as science fairs, front forums and industrial seminars. The exhibition area focuses on the history of tomato evolution, the whole industry chain of contents and a variety of special varieties of tomatoes, with a large tm flag of cherry tomatoes and 100 per cent of nfc tomato juice as high-quality products, making it a highlight of the exhibition area with hard quality and distinctive product patterns。
At the event, the martian people focused on the dimensions of traditional tomato industry pains, product standard remodelling, branding, etc., under the theme " branding out of traditional industries — the road out of product standards with a great ttm as an example " , and, in conjunction with a full-cycle practice from the creation of a large tm to branding operations, shared systematically how domestic fruit and vegetables break the “high-yielding low-value” dilemma through standard remodeling and brand jumping。
It was described as a nation-led smart glass greenhouse technology, based on its own company, kesheng-sheng-hung-hung agricultural technology co. Ltd. (hereinafter referred to as kesheng-hong) which built a “five-high” system of “high-tech, high-yield, high-standard, high-quality, high-yielding” cultivation, with full-industry chain control from seed to table. In the sharing, mamen mentioned that kessing has operated over 4,000 acres of smart glass greenhouses throughout the country, using the agro-industrial internet platform for intelligent regulation of greenhouse temperature, light, water, gas and fertilizers, using water purification, bear bee pollination and biocontrol techniques, ensuring not only that one large tm-produced fruit tomato produced zero artificial hormones, no heavy metal, but that the production per square metre is six to eight times the average shed, with good quality, high yield and stable supply, and is trusted by a variety of source customers。
At the same time, a big tm is working on branding. At the scene, the martian people shared a series of brand actions based on the four original brands — the new white collar, the fine mother, the z generation, the senior middleman. In terms of content marketing, a large tm, with a small red book platform, is the main propaganda position for c-end consumers, abandons hard advertising in the daily dissemination of grass-plant content, emphasizes landscapeization, genuine content-sharing, integrates products with scenes such as sports, fine meals, nutritional supplements, tea snacks, party dinners, etc., and creates a “real memorial field” consistent with the high quality of the brand. In the marketing of outlets, precision is placed around box horses, medellÓn, yonghui supermarket, fresh fruits, etc., and there is a two-way sustainable growth of brands and sales through thematic road shows, flashes, etc., in various terminal shops。
It is clear from the sharing that, through the operation of the whole industry chain from seed to table and the continuous deep-tilled branding, a large tm has become a partner in a number of large chains, new retail platforms, fruit chains and chains of conveniences, with products in hong kong, china, macao, china, and exported to countries and areas such as the united states, canada, russia, thailand, viet nam, cambodia, laos, and for two years in a row, it has been recognized in the market position of the authority frost shari'an, “checheran and 100 per cent of the national sales of nfc tomato juice” as the leading brand name for fruit tomatoes。
At the end of the sharing, the martian people also mentioned that investing in the future, a big tm would continue to repeat product standards, optimize breed development, continuously promote branding, push a big tm-high, high-quality, 10,000-minded high-quality product and service to a wider market, become a global fruit tomato expert, contribute to branding strong farmers and advance agricultural power。
♪ about a big shit ♪
One large tm, the fruit tomato brand, created in 2022 by qingdao's great wise agricultural technology co. Ltd., is dedicated to providing a high standard, high quality, 10,000-hearted “high quality” product experience and service to consumers as a fruit tomato expert worldwide based on national service。
A large tm-focused fruit tomato class, with products covering cherry tomatoes, 100 per cent nfc tomato juice, tomato water tastes series, ketchup bottoms, etc. With outstanding product performance, one tm won several awards, and one tm cherry tomato and 100% nfc tomato juice received a two-year-on-one market rating from the authority frost sullivan “national sales first”。
At present, a large tm has become a partner in a number of large chains, new retail platforms, fruit chains and chains of convenience stores, with products in hong kong, china, macao, china and exported to countries and regions such as the united states, canada, russia, thailand, viet nam, cambodia, laos, etc。
