Reporter
On 27 july, at the 31st book fair, held in chinan, “the child's heart for national defence and the dream of china's armed forces” — the chinese children's encyclopedia issued 500,000 copies of a memorial and professor chen hong's military science lecture. The chinese children's encyclopedia of military encyclopedia invited chen hong, a military adviser, to give a lecture on military subjects. The sharing of pilot stories opened a door for children on the ground to go into military space and space to raise their national defence awareness while recognizing the difficulties behind national defence。
The chinese children's military encyclopaedia, published in june 2021 and compiled over five years, was developed jointly by experts, academics and other members of the military academy of sciences, as well as senior military editors, generalists and editors of children's encyclopaedias. The encyclopaedia of military subjects, tailored for children and adolescents, has been published in 500,000 copies to date。
Unlike most of the weapons books on the market, which are comprehensive, structured and accurate, they are organized according to the four dimensions of “defense knows” and “defence knows” and “discretion of weapons and equipment” and present military knowledge in all its dimensions and from many angles, in the form of scientificly rigorous presentations and interesting designs, and in a paper of military knowledge that gives children and young people authority, objectivity, fun and dynamic military knowledge and creates the right sense of defence。
Professor at the air force command college and the air force college, " chinese children's encyclopedia of the military encyclopedia " , invited a military adviser, chen hong, to conduct numerous military science lectures over the years. He stated that the dissemination of military knowledge for children and adolescents in china required such scientific and accurate participation。
He brought to the audience a lecture on the theme “the moment of life and death of military aircraft and fighter pilots”, in which he presented the history of the development of military aircraft in an easy-to-understand and humorous language, showcased the latest technology of military aircraft in space and aviation in various countries, and also described the struggle stories of the chinese air force。
Chen hong said: “i sincerely hope that our young friends in china will be more concerned with the military and the construction of the people's air force, and that more young chinese children will be able to put their wings on steel, soar in blue, become pilots for the chinese air force and defend the country。
It is understood that, in order to promote the chinese military encyclopaedia of children, the institute has, on the one hand, adopted a brand-based marketing strategy, deeply cultivated content and produced a series of marketing programmes, videos, etc. Suitable for multimedia, not only for regular media outreach, but also for military, defence and defence on platforms such as weibo, the voice, the little red book, and, on the other hand, selected high-quality sales partners, working in strong partnership with them and using channels to serve readers。
Zhang li, vice-president of qingxiang cultural innovations co. Ltd. In fukuzhou, stated that he had begun to follow the book as early as the planning stage of the chinese children's military encyclopedia. He stated that the book was the first child's military encyclopaedia in the country, that there was no precedent for marketing and that it was a difficult task for them to sell it and to sell it properly. Eventually, the company decided to focus its efforts in the area of live and new short video media, using channels and supply chain advantages, inviting a wide range of people to film short videos and live “carrying”, with content focused on knowledge-based services, using military knowledge-sharing to achieve emotional connectivity to audiences, thus boosting sales and creating a single set of 68,000 videos。
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