On the 16th of november, on the news from ningbo, a journalist (lao xinjun), journalists entered the town of ningbo, “china's country of citrus,” the town of xiaodong, ioshan county, where fresh orange fragrance snorts came and the branch in the orchard was filled with “red beauty” from golden chanqing, and the fruit farmers were travelling through the orange forest to pick and pick。
"red american" harvest
“this year, because of the small impact of the typhoon and the smooth wind, the red americans are well-developed and of relatively high quality.” screeching on behalf of an orange farmer who had grown citrus himself for more than a decade has recently received 1,000 boxes of “red man” in his son's circle of friends。
On the same day, at the 7th orange festival of niningboro hill and the carnival of the red american elephant, in 2023, the eight guests gathered together with the local orange farmers to witness the great harvest of the red american mountain。
Journalists have learned that 36,000 acres of “red american” citrus were planted this year in yosemite county, with a total estimated production of 27,000 tons。
Elephant mountains, with one of the most beautiful coastlines in the country's 30 degrees north latitude, benefit from their unique terrain and climatic advantages, as they are from ancient oranges, and song dynasty enters with golden oranges. The mountains are known as the country's “timid citrus village” and the “national citrus seed base” “30 counties of china's citrus industry”. In particular, the mountain “red man” citrus, which is becoming a model for high-quality citrus throughout the country because of its rich fragrances, tender meat, full juice and delicious tastes。
Red american sales
At present, the “red american” citrus is entering production, and the market is in flames, and many distributors and consumers have taken “fresh” orders. Orange farmers lined up, picked fruit packed, shipped in boxes and sold across the country, and the “master reds” were fully recognized by the market and consumers as a genuine “sweet business”。
"we just got another order from wuhan, hubei, to eat and buy back the "red beauty" of our village." according to huang and jin, 80 per cent of the village's farmers are engaged in “red-american” citrus farming, and the citrus industry has developed in recent years, with people living in small ocean houses and cars. Talking about the sweet life that the local citrus industry brought, he was smiling。
“sweet business” also involves a series of modern agricultural support policies to help farmers to overcome their problems and their concerns. As of october this year, the agricultural bank of china, like the yamayama branch, has been encouraging the village as a whole to promote farmers' credit loans. As of october, the bank had extended loans to 32 households in the village, amounting to nearly 10 million yuan, to support the production of local citrus-specific industries. With financial support, the farmers have stepped up their investment in the “red american” citrus, which now covers more than 1,200 acres and earns more than 80,000 yuan。
Red american
In recent years, ioshan county has been vigorously pursuing a quality farmer and brand strong farmer strategy, using innovative exploration as an engine for digitalization, promoting the development of the whole-industry agricultural chain, facilitating the integration of farming communities and promoting the overall revitalization of villages. In december 2022, yuyama county successfully adopted the national project for the upgrading of standardized model areas for public branding in the mountain orange region, which became the first national-level model area for the upgrading of agricultural branding in zhejiang province. At the same time, the introduction of the country's first red-american citrus ranking standard for national groups, the “red-american orange class and packaging ship”, among others, has greatly enhanced the impact of the “master-red-american” geographical brand。
In the recent past, the national intellectual property agency has published a second series of good examples of geo-marked rural revitalization, where the “malsan red americans” have created a whole-industry agricultural chain that has successfully promoted the organic integration of rural development and has been able to replicate them throughout the country. In 2021, a national geographical sign was successfully registered to prove the trademark because of its outstanding qualities and price, known as the "amas in orange". Once again, in 2023, the zhejiang province received national honours for its successful inclusion in the national catalogue of outstanding new agricultural products, and its first list of outstanding zhejiang specialty products, currently awarded a public brand value of 2,767 million yuan in the zhejiang region。
This year, yoyoyama county has also initiated innovative carbon labelling efforts to promote the application of low-carbon planting techniques, the labelling of carbon footprints on packaging and the promotion of low-carbon quality development in the mountain citrus industry。
With citrus culture festival as a new engine, the dynamic development of “red america”-based fine citrus through market-driven, technology-driven and lead-up has led to a shift in the citrus industry from a “mass-win” to “high-quality, high-value-added, high-profit”, to stronger citrus quality, to larger citrus economies, to bright citrus culture, and to the transformation of citrus culture as an important platform for the promotion of mountain citrus and rural industries, as well as to the creation of an industrial revival that will lead to the comprehensive revitalization of the countryside, and to the enrichment of the citrus that will lead to rural prosperity。
