On 27 july, “the heart of the child for national defence, the dream of the strong forces - the chinese children's encyclopedia of the military encyclopedia issued 500,000 copies of the memorial and professor chen hong's military science science lecture” was held at the site of the book fair. The event was attended by liu kim-buk, deputy editor-in-chief of the china encyclopedia press, and zhang li, vice-president of qinggu cultural creative corporation ltd., fukuzhou. Professor at the air force command college, air force college, china children's encyclopedia, invited a military adviser, chen hong, to give a lecture on military subjects. Chen hong shared the story of the pilot who opened a door for the children on the ground to walk into military space and raise their defence awareness while recognizing the difficulties behind defence. Liu and zhang li shared their publication and marketing experience of the chinese children's military encyclopedia。
It's a two-year edition of 500,000 copies
The chinese children's military encyclopaedia, published in june 2021 and compiled over five years by the encyclopaedia, was developed jointly by experts, academics from the academy of military sciences and the relevant military academies, as well as by senior military editors, science illustrators and children's encyclopaedias. The encyclopaedia of military subjects for children and adolescents has so far been issued in 500,000 copies。
Unlike most of the general military literature on the subject of weapons in the market, which is comprehensive, structured and accurate, it is organized in four dimensions: “defense knows well” and “recognition of weapons and equipment” and “classification of weapons” and presents military knowledge in all its dimensions and from many angles. Through scientificly rigorous and interesting forms of intellectual expression and design, a picture of military knowledge is presented that gives children and young people authority, objectivity, fun and vivid military knowledge, and creates the right sense of defence。
It is an important goal of the society to provide authoritative and accurate scientific knowledge of children and adolescents in china. The book represents the organization's efforts to disseminate military scientific knowledge. “china's children's encyclopedia of military encyclopedia issued 500,000 copies, which means that we planted seeds in the hearts of half a million children to protect our country。
The content-enrichment channel
In order to promote the children's encyclopedia of china, the institute has, on the one hand, adopted a brand-based marketing strategy, deeply cultivated content and produced a series of marketing programmes, videos, etc. Suitable for multimedia, not only for regular media outreach, but also for military and defence knowledge on platforms such as weibo, shing and little red; on the other hand, high-quality sales partners are chosen, in strong association with them, to serve the reader through the power of channels。
Zhang li, vice-president of qinghu cultural innovation co. Ltd. In fukuzhou, stated that she had begun to follow the book as early as the planning stage of the chinese children's military encyclopedia. In her view, china should have its own original military school children’s book, even if the road is fraught with difficulties and obstacles, so that more chinese children can see these chinese originals. She stated that the book was the country's first-ever military encyclopaedia of children and that it was a difficult task for them to sell it without a marketing precedent. Ultimately, the company decided to focus its efforts in the areas of live and new media in the area of voice and short video, using channels and supply chain advantages, inviting a wide range of people to film short videos and live “carrying”, with content focused on knowledge-based services, using military knowledge-sharing to achieve emotional connectivity to viewers, and thus leverage sales。
It was described that, in close collaboration with the publisher and the seller, the book had exploded in a tremor at the end of 2021, with a single live broadcast of 40,000 copies. At the same time, the sales team continued to push for tests within the shivering matrix of chong chou camp, resulting in 68,000 sets of good single video tapes. Content-enabling channels, which combine to maximize the marketing of this book, raise the awareness of new media users, such as tremors, while driving readers ' purchasing power。
The "hard nuclear" military know-how helps raise defense awareness
Professor of the air force command academy, air force college, chinese children's encyclopedia of the military encyclopedia, invited a military adviser, chen hong, to be a military guest on central television and central people's radio, and a member of the cpp panel of senior scientists of the chinese academy of sciences, which has conducted many military science lectures over the years. He stated that the dissemination of military knowledge for children and adolescents in china required such scientific and accurate participation. He brought to the audience a lecture on the theme “the moment of life and death of military aircraft and fighter pilots”, in which he presented the history of the development of military aircraft in an easy-to-understand and humorous language, showing the latest technology of military aircraft in space and aviation in various countries, as well as a story of the struggle of the chinese air force. Chen hong said, “i sincerely hope that the young friends of china will be more concerned with the military and the construction of the people's air force, and that more young chinese children will be able to put their wings on steel, fly blue skies, become pilots for the chinese air force and defend their homeland.”
The publication of the chinese children's encyclopaedia also yielded significant social benefits. In 2022, the ministry of public information presented 100 outstanding publications to young people throughout the country, and received important awards such as the china publishing group ltd. Publication award, and the scientific reading and promotion directory of the chinese society of scientific writers. According to liu, “each endpoint is a new starting point. Encyclopaedia will always remember the beginning of its "current encyclopaedia for chinese children" and will, with the help of experts and scholars from all walks of life, build more original encyclopaedia for chinese children. It is expected that, with our joint efforts, the chinese children's encyclopaedia will sow the seeds of national defence in the hearts of more children, so that the king yun's will be passed on from generation to generation, and a new great wall will be built for the dream of china and the dream of the strong army!"
