Ali has been doing a lot of little moves lately, and he's been very active in the tourism industry。
In recent days, just a few days after the “break-up” with caesar, the travelers announced that the ali network, which was to receive 6. 04 per cent of the share of the faith-based tourism industry at a total cost of $242 million, had become the second largest shareholder of the faith-based tourism industry. At the same time, a month ago, hangzhou ahshin travel agency ltd. Was established and its main shareholder was zhejiang ali travel investment ltd。
It is well known that the tourism sector is a small and less valued part of the entire system of ali, and that tourism continues to linger in the low valleys towards the end of the year, and that out-of-country tourism has been suspended, and at what point does ali continue to add tourism? Is it intended to be bottom-up or is it intended to improve its own operational ecological system? Or did you unsealed the layout for the arrival of the excursion
1. Frequency added tourism industry
According to a public announcement issued prior to the day of the popular tour, the company's shareholders, the de facto controlling owner, fengbin, and the shareholder of more than 5 per cent of the stock, guo hongbin, intended to transfer 6. 04 per cent of the shares of the mass travel to the ali network at a total price of $242 million。
People's travel proclamation
In fact, the increase was not the first time that ali had come to power. Last september, the ali network strategically invested 385 million dollars in mass tourism. At that time, fengbin had transferred 45,473,000 shares to the ali network, which accounted for about 5 per cent of the company's total shares and had become the third largest shareholder in the mass tourism industry。
Today, with the new build-up, the ali network will hold 100 million shares of the open-ended marketable shares of the mass tourism industry, approximately 11. 06 per cent of the total stock of the mass tourism industry. From 22. 33 per cent to 18. 25 per cent, the share held by feng chai is still held by the cdu, and the ali network has jumped to the second largest shareholder in cdu。
Before the outbreak, there was a fire in the outbound market, and the believers were the absolute kings in the field. The main sections of the correspondence's business are concentrated in wholesale, retail and business association awards. In 2018, the mass tourism industry acquired assets by issuing shares and completed a full-cost acquisition of the takeshien national brigade, which has since become one of the country's largest outbound operators。
In addition, as a result of an investigation conducted by the news brigade, it was found that a month earlier hangzhou ashin travel agency ltd. Had been established to operate in the following areas: hotel management; camping services; passenger ticket agents, etc. According to a check-through, the company's main shareholder was zhejiang ali travel investment ltd。
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It is a matter of concern that the ali network, which involved the transfer of shares, was also set up in november 2020 by zhejiang ali travel investment ltd. In partnership with the letters, that is, in addition to the letters, ali is moving forward in the operations of other travel agencies to lay the foundations for their future further roots in the tourism market。
Looking back at zhejiang ali travel investment ltd., established on 11 july 2016, the legal representative is well established, and its main activities include investment in the tourism industry (which may not engage in financial services such as deposit financing to the public, guarantees of financing, surrogate financial services, etc., without the approval of the regulatory authorities, etc.), industrial development advice, industrial management services for tourism enterprises, etc. In addition to the newly established travel agency, recently participated in the establishment of sichuan province zhishuang science and technology company ltd., which operates in the following areas: technology development for goods networking, supply chain management services, internet information services, insurance agency operations, etc。
There are indications that, in addition to the “tick-and-clip” out-of-country excursions, ari will be deeply involved in the domestic tourism market, as well as in the industry's repertoire, reading that, while the tourist section is weak throughout the ari system, it does not mean that ari will abandon the “cake” and instead, as the epidemic stabilizes, the tourism market will warm up rapidly, and that this track will open up new opportunities for ari and deserve ali to move forward and speed up the cut。
"sixty nine" in ali's heart
Almost two years after the outbreak, the tourism market is still far from 2019, despite the recovery this year, despite the positive effects of the epidemic. According to ministry of culture and tourism data, in the first three quarters of 2021, the total number of tourists in the country was 2,689 million, an increase of 39. 1 per cent over the same period in the previous year, returning to 58. 5 per cent in the same period in 2019。
It can be seen that the tourism industry has not recovered to date, and in particular that out-of-country travel has not yet been lifted. Why does ali travel often when the epidemic is normal
“before the outbreak of the outbreak, the original mass of the people was high, and a great deal of high-quality customer resources had been accumulated in the area of excursion, which would have been valuable had they been combined with other ecological systems in the ali”. In an interview with the news tour, the founder of the genius think tank zhou said that the core value of an excursion trip was not the channel, but rather the guest base, and that in this regard, faith tourism was the dominant one, which, if used by ali, would release the dynamic of “1+1>2. Together with ali's own brand of flying pigs and the use of mass tourism, it is also an aspiration to move from different dimensions to perfect its biosphere。
In the view of yang yingbing, director of the online tourism research centre of the united university of beijing, the second increase in the number of followers of the ali network is a long-line strategic layout. “ari will not take into account the short-term setbacks that it faces and, in the long-term, looks at the development of tourism.” yang yang ying-sai told the brigade that, in view of the fact that the al-ari network had increased its trust twice, it was a time of bad faith, but that ali had invested twice in the trust, to some extent proving that he was looking forward to tourism, especially in the course of an out-of-country trip, and thus to a deep layout. “ali has sufficient long-term funding and the ability to operate cable, while the brand value and the experience of online operations, especially in overseas tourism, which have accumulated over the years, are valuable sub-linear assets.” yang ying-seong believed that there was always a story to tell about developments on and off the line。
At the same time, yang yang yang-sai further noted that ali's strategic investment in the faiths might be accompanied by substantial action in the future, and that, in addition to funding, it was likely that there would be in-depth cooperation at the operational and capital levels and that the future would be worthwhile。
Although it has not yet been possible to resume the journey, at the global partnership summit of the group of 2021, the co-founder and chairman of the board of directors of the consortium indicated that the tourism sector had recently recovered. By september, the european air market had recovered to 70 per cent of its pre-epidemic level, and it is optimistic that it is expected to return to 2019 levels in the summer of 2022. Overseas openings are expected to continue for three months in asian countries, and china is expected to open conditionally after six months。
Therefore, there are also those who believe that ali is doing so precisely to accommodate the opening of future trips abroad。
With regard to the operation of the additional travel agency, zhou zhou was blunt: “the current situation and situation of the travel agency is down in its entirety, so it does not understand ali's intentions”
Travel has been one of the most affected tourism subsectors since the outbreak of the epidemic, with most of the travel agencies having an indissociable relationship with the recurring moments of the epidemic this year, such as the outbreak in july, from nanjing lokwan international airport to zhang dynasty landscape and to chang dynasty landscape, followed by the discovery of the outbreak in fujian gate and chongqing. The ongoing epidemic has led to a busy retreat of multiple travel agencies; and, following the discovery of two cases by a tour mission in october, the epidemic has spread again throughout the country, involving 16 provincial municipalities, from gansu, heilong river to heibei, and several provincial municipalities have issued circulars suspending travel agencies from online tourism enterprises. Although, according to follow-up reports, the epidemic originates from free travel and non-traditional travel agencies and groups, the crisis of business and trust created by the epidemic still makes traditional travel agencies unsustainable。
In addition, in the event of a recurrence of the epidemic, provincial councils could issue inter-provincial smelting mechanisms as a key factor limiting the recovery and development of tourism agencies。
Communication from the civil affairs department
Despite this, however, the consumer demand-led travel agency market remains large. Data on the civil affairs network show that the number of chinese travel agencies has not slowed down by the impact of the epidemic, but has increased. The data show that the total number of national travel agencies in 2017 was 27409; the total number of national travel agencies in 2019 was 38943; the total number of national travel agencies in 2020 was 40682; and as at 30 september 2021, the total number of national travel agencies in the third quarter of 2021 was 42152。
In the view of many people in industry, the outbreak of consumer demand for tourism has created a huge consumer market for the development of travel agents, perhaps with ali sniffing the hidden opportunities, with early layouts, even with a few more pits。
3. Transboundary water test tourism at “large factories”
Not only the alis have recently been targeted at the tourism industry。
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In recent days, the internet has been able to establish the association for research and development (hangzhou) tourism services ltd., which operates in the areas of tourism operations, travel agency service site tourism offers and advisory services, tourism development project planning advice, etc. In the context of the continuing policy of “dual-down” and the emergence of new markets and new business growth models by a number of educational giants, research and study tourism has also become a “soldier's game”. Since 2015, internet access has continued, for example, through the establishment of internet tourism enterprises by lotte technology ltd., under the umbrella of the internet, in partnership with the seaborne tourism group, the intensive selections under the banner of the internet, and the construction of an ip hotel by the wind music hotel. As a result, the easy choice of the internet to conduct research and studies also appears to be unexpected。
