On 9 april, the hangzhou pre-hot reception of the 2026 annual iata conference was successfully organized by the international trademark association (inta) and the hangzhou chamber of commerce of the international chamber of commerce of china. The event, which focused on the theme “community trademark planning and value transformation”, brought together nearly 300 national and foreign intellectual property experts, business representatives and government officials to speak about the new path to the globalization of intellectual property enterprises. Zhang hong bin, president of the hangzhou city trade promotion association, president of the hangzhou chamber of commerce of the international chamber of commerce of china, su hong, chief representative of china to inta, vice-president of the zhejiang province trade promotion association, attended and made a statement。
Linking intellectual property to global “quality resources”
As an important global international organization in the field of intellectual property rights, inta has helped chinese enterprises to meet international market challenges in a number of areas, including policy advocacy, education and training, and support for legal resources。
The world intellectual property assembly of the international association for the protection of intellectual property (aippi) was successfully organized by the hangzhou city trade promotion association and the international chamber of commerce of hangzhou, china, in 2024, to continue and deepen cooperation with leading intellectual property international organizations worldwide. In march 2025, the first pre-hot reception of the annual inta conference was successfully held in din hangzhou, with a video message from mr. Etina sans acedo, chief executive officer of the international trademark association (inta), and the chief representative of china, su hong, among others, was invited to become an expert in think tank of the panel on intellectual property of the hangzhou chamber of commerce of the international chamber of commerce of china。
This year, a pre-hot reception at the annual inta conference was held again in hangzhou, which meant that the hangzhou city trade promotion association, the chinese international chamber of commerce hangzhou chamber of commerce, and inta were working closely together。
Zhang hongbin, president of the hangzhou trade promotion council and president of the hangzhou chamber of commerce of the international chamber of commerce of china, stated that the event was another practical step towards furthering the implementation of the national intellectual property strategy and continuing to expand international intellectual property exchange cooperation. The hangzhou city trade promotion council and the hangzhou chamber of commerce of the china international chamber of commerce would take full advantage of the dual advantages of “civil diplomacy” and “economic and trade promotion” by building bridges between hangzhou enterprises to enhance international intellectual property exchange and to engage in a dialogue on international rules。
The vice-president of the zhejiang province trade unions association stated positively that trademarks were the core vehicle of the brand and that intellectual property rights were the core element in enhancing the international competitiveness of enterprises. A pre-hot reception at the annual inta conference was held in hangzhou, in line with the current need to “go out” zhejiang enterprises, and helped to raise awareness of the protection of foreign intellectual property rights represented by trademarks. The council is fully committed to building a preventive, responsive and diversified system of comprehensive intellectual property services and to deepening its cooperation with international organizations such as the international telecommunication union (inta) and the international organization for the advancement of women (aippi), building platforms for high-level dialogue, continuously optimizing foreign-related intellectual property services, and making every effort to create brands of intellectual property services with a trade-driven character in zhejiang。
In his message, the chief representative of china of the international trademark association (inta) expressed special thanks to zhejiang province, hangzhou city and the chinese international chamber of commerce, hangzhou chamber of commerce, for their long-standing support and trust in the work of inta. She stated that hangzhou was a city that did not need to be over-modified, with a platform economy represented by ali baba and an emerging generation of innovative forces represented by artificial intelligence, robotics and new materials; a highly marketed private economy with a strong patience and vision at both the institutional and governance levels. As far as the relationship between ita and business is concerned, it is mainly to help enterprises improve their judgement about global markets, link global resources and gain more active voice. It is hoped that the pre-hot reception will allow more hangzhou enterprises to enter the inta and embrace new opportunities。
Building “trade promotion brands” for midwifery services
In october 2024, the professional committee on intellectual property of the hangzhou chamber of commerce of the international chamber of commerce of china was officially established during the world intellectual property congress of the international association for the protection of intellectual property rights (aippi) in hangzhou. Currently, the panel on intellectual property has brought together 59 members, covering a wide range of subjects, such as intellectual property services, innovative enterprises, industrial parks and research institutes; engaged a team of 19 eminent national and international intellectual property experts, including the chief representative of china, su hong; and established four core directions for international communication, intellectual property protection, trademark layout and branding. In april 2025, the panel on intellectual property rights launched the “trade for knowledge global” series of events to build a two-wheel-drive service mechanism for the “knowledge for companies + ip service substations” to facilitate the shift of intellectual property services from “passive response” to “active empowerment”. In 2025, more than 20 practical problems were solved by hangzhou enterprises, 29 training sessions were organized, more than 20 industrial parks were reached, 105 field visits were made to enterprises and over 1,000 counselling services were provided。
At the site of the event, the panel presented the results of support services in recent years, with the launch of a new round of "into the garden" services at the united nations brand guidance station of ali park in gao xinxiang, the director of the zhejiang young ding law firm, yongqiang, senior partner of international intellectual property in phuhua, wang xiaoyan, senior partner of tianchongtai (hongzhou) law office in beijing, co-founder and deputy director-general of the hangzhou advisory company on intellectual property rights, and five new members of the team, such as the senior manager of the hangzhou intellectual property operations company, tama lin. The relevant head of the panel stated that the shift from “face-to-face” to “point-to-point breakthrough” would continue to be achieved through synergies between service teams and small stations, so that intellectual property services would truly “enter parks, enter businesses and solve problems”。
Convergence protection uses “international consensus”
During the presentations, a number of experts shared cutting-edge perspectives around business brand planning and value conversion. The deputy general manager of the chinese patent agency (hong kong) ltd., hu gang, described the path and strategy of the enterprise's trademark planning; the dean of the university of zhejiang, professor song jie university school of law, analysed the legal risk of cross-border brand-taking; and li sissy, an intellectual property consultant at zhejiang daehua technology inc., presented the full-cycle management of the enterprise's overseas trademark。
The round-table discussion was chaired by the deputy director of trademark litigation division of the patent and trademark office of china, and member of the practice committee of the inta trademark office, wu hongxia. Representatives of the ali baba, the shua group, zhejiang yong ding law office, the phuhua international intellectual property organization of the five continents and hangzhou corporation for the management of intellectual property operations, among others, engaged in an in-depth exchange of experiences from the annual inta conference with the internationalization of intellectual property。
The event was a good example of hangzhou's active exploration of intellectual property creation, protection and international cooperation. In the future, the hangzhou city trade unions and the chinese international chamber of commerce hangzhou chamber of commerce will continue to build on the broader economic development of the service-out-of-service industry, fully utilize the role of international communication and bridge, continue to expand and deepen practical cooperation with the international intellectual property community, and contribute to hangzhou's efforts to accelerate the construction of the world's leading socialist modern international city。
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