Municipal, county (municipal, district) party committees and people's governments, directly attached to the provinces:
The opinions on promoting the health development of the economic code, which have been agreed to by the provincial council and the provincial government, are being circulated to you for practical and careful follow-up。
Ccp zhejiang provincial council office
Zhejiang people's government office
10 june 2026
In order to promote the healthy development of economic norms in our province, the following observations are made。
I. General requests
Guided by xi's new chinese socialist philosophy of the chinese era, he is deeply committed to the spirit of xi's important discourse on the economics of the platform, with a view to optimizing the ecology, enriching the landscape, expanding the space, regulating development, integrating development and security, dynamism and order, efficiency and equity, accelerating the construction of a live economy that moves upwards to good and towards a new high development pattern, providing strong support for the transformation of consumption, accelerating the upgrading of modern services, and building a platform for high-quality economic development. By 2030, more than rmb 1 trillion was sold live across the province, making it the high ground for economic development。
Ii. Activation of the body
(i) development of the headquarters economy. Legal compliance leads to the establishment of a regional headquarters and functional headquarters in zhe zhejiang on the domestic and international front-line live telecom platform. Qualified live platforms are recognized as headquarters enterprises, promoted their independence or joint construction of operating, research and development centres and supported by policy. Promote the integration of eligible live business projects into the provincial portfolio of major industrial projects。
(ii) being a strong service provider. (b) implementation of the live service development programme and the development of a hierarchy of the live service. Supports the transformation of enterprises such as advertising, cultural creativity, video production, etc. To live services. Encourage the development of televised services such as knowledge science, live live shows, online shows, sports events, etc. Direct service providers are encouraged to expand their international reach by opening up overseas markets。
(iii) strengthening talent development. Support for the introduction of headmasters and core teams in the lead companies, and for the autonomous development and evaluation of talent in the eligible companies. Strengthening of the skills lighting forwards initiative, construction of an eco-system of production evaluation, deepening of vocational skills training such as internet marketing. Implementation of the “two test test” pilot for the skills classification of live talent. Support for events such as the "nijiang founder" and the nationwide telecom competition. - strengthening of sectoral coordination and access to legal channels by foreign nationals of cross-border electric operators。
(iv) promoting cluster development. The construction of live economic clusters is planned on the basis of specialized markets, digital advertising parks, electric parks, etc. (b) to develop, as appropriate, a selection centre, a shared live booth, etc., and improve the content creation and technical support services. Increased resource investment in live-based, innovative live-cast projects to support the inclusion of eligible projects in the provincial expansion of effective investments in the “millions of dollars” project。
(v) accelerate technological innovation. Actively nurturing innovative, smart-driven live businesses and encouraging the development of new business models such as digitals and virtual anchors. (c) conducting a live broadcast of key core technology clearances, setting up a live broadcast technology-sharing platform, and promoting the co-establishment of technical laboratories in universities, research institutes and broadcasting companies. Qualified live platforms are encouraged to participate in the development of test bases for national artificial intelligence applications。
Iii. Expanding development space
(vi) supply chains for high-frequency broadcasters. Innovative “live + base” models promote the sharing of live broadcasting with manufacturing enterprises. Support for improved supply-demand interface between live companies and advanced “415x” manufacturing clusters, production firms such as zhejiang manufacturing precise, and promotion of integrated supply and marketing operations, encouraging the development of flexible production lines and individual customized models. Based on a one-stop platform for quality infrastructure, 2. 0 provides a full chain, full range and process integration service for live broadcasters。
(vii) consumer branding. Zhejiang's best products, zhejiang's consumer titles, the chinese and the new chinese brands are being promoted in the company's own broadcasting booth. Quality goods are broadcast live, non-removable. Build a diverse brand promotion matrix, produce high-quality short brand videos, microblogs, and invest in “on-line + off-line” service brands。
(viii) building cultural live ip. Support for the participation of the arts and arts community in the ministry of culture and tourism's show programme, the “focus programme”, which expands the new media channels for broadcast live. Support for the production of high-quality online art, radio dramas, cultural events, etc., to be broadcast live, in accordance with the law, in order to incubate culture. The development of cultural and industrial values through live broadcasts, digital persons, etc., promotes the conversion of cultural heritage, animation, games, performances, etc. Support is provided for cultural products to be broadcast live across borders to facilitate the extension of goods to culture through live broadcasts and short videos。
(ix) promoting farming. In-depth implementation of the “standarding for farmers” and furthering of the telecom live “communities of wealth” to support the formation of a communion. (d) implementation of the “thousand villages” programme to support farmers and to enhance agricultural flow support. (d) fostering the development of “earth products” referees, rural electrician leaders and rural networkers. Improve the rural live broadcasting system and optimize the supply and operation of agricultural products. Mountain sea county is encouraged to develop a live economy that takes into account its own industrial characteristics。
(x) to enrich the live tourism scene. • explore the establishment of a “non-minus + tourism + live” regularization mechanism, implement a series of thematic activities, such as “enter the non-minus workshop”, and continue to create a zhejiang-wide tourism brand. Support to live companies to promote the resources of the brigade and to create new scenes such as a cloud tour and a cloud show. • integration of resources such as tourist attractions, specialty neighbourhoods, fashion spaces, etc., and creation of “net-red card points”. (c) accelerate the integration of live broadcasts with recreational tourism, rural tourism, study tours, etc., and conduct live rural windcasts。
(xi) promotion of cross-border access to sea. Accelerate the development of cross-border live broadcasts and support the use of off-shore resources to expand marketing models such as live broadcasts, short videos and micro-tramas. (c) strengthening of outreach services and operational guidance for broadcast subjects, based on the zhejiang province integrated overseas service platform. Use such platforms as the world internet congress and the global digital trade fair to provide an international channel of communication for live companies。
Improving governance systems
(xii) stemming the platform's primary responsibility. Improve the list of responsibilities of the live platform and develop the platform's “gatekeeper” management system. Regulate platform trading rules and optimize recommended algorithms. In accordance with the law, the classification of broadcast content is strengthened and violations and bad information are cleared in a timely manner. (b) to ensure that the rights and interests of workers in new forms of employment are guaranteed by law by means of public and cooperative enterprises。
(xiii) strengthening service management. Develop a robust system of registration and dynamic management of live broadcast services and explore pilot applications of the “live company code”. (c) to investigate and prosecute, in accordance with the law, any unauthorized activities such as the brokering of performances on the internet, and to clear information and accounts of violations of the law on the internet in a timely manner。
(xiv) promoting penetratorial regulation. It upgrades the electrician wisdom monitoring platform and enhances the technical protection of live electronics dealers. Establishment of an inter-relationship account management list, implementation of an associated network account binding management and promotion of a national network identity certification public service. Explore the establishment of a live regulatory research mechanism in the field of the economy to assess the evolution of technological, market, security and legal issues arising in the development of the new business。
(xv) strengthening the full chain of intellectual property protection. Optimizing the province-wide platform for the harmonization of copyright registration services, improving the copyright registration database and supporting the registration of copyrights in new and emerging areas such as live video. Promote the integration of digital cultural content production with digital advertising. Improving copyright protection rules and promoting the implementation of the live platform's mechanism for coordinating cases, undermining the responsibility of the copyright owners of the platform. (c) strengthen the protection of intellectual property rights with a live link of goods, organize a special campaign to combat cyber-piracy and increase penalties for fraud and forgery, in accordance with the law。
(xvi) improving dispute resolution mechanisms. Guided live platforms and live-cast operators to develop systems for first-come, online dispute resolution, etc. Innovative dispute resolution mechanisms for artificial intelligence plus. To maintain and develop the experience of the maple bridge of the new era, and to develop synergies among people's mediation, consumer rights protection organizations, industry associations, chambers of commerce, legal experts, etc., in order to create a pattern of mediation。
V. Optimizing ecological development
(xvii) building clean spaces. To strengthen the management of live content and to eliminate the dissemination of information, such as low-class, pristine and false ideas. Regulates the use of artificial intelligence to generate content in the field of live broadcasting and to protect against the risk of abuse caused by deep synthetic technology. Strengthening positive advocacy, effectively countering a bad “dinner” culture, combating malicious reporting and cyberviolence, and working together to create a healthy, civilized and active online environment。
Optimizing a level playing field. (b) overcoming “inner volume” competitions such as false propaganda, fictional transactions, low prices, etc. Regulate law enforcement procedures and promote cross-regional harmonization of law enforcement measures. An inclusive and prudential regulatory mechanism is established by law. (c) to strengthen the regulation of the collection of income from the main subjects of live broadcasting and to promote compliance by the platform with the obligation of withholding payments in accordance with the law。
(xix) enhanced factor value-added services. Establishment of a sound system of economic services commissioners and promotion of the “multi-validation” project approval service. Promote the opening of new infrastructure, such as smart clusters and computing synergies, to eligible live companies. To guide financial institutions in complying with the law to innovate credit products and services, and to direct entrepreneurial investment capital to support new economic models and business practices。
(xx) building mechanisms for synergistic governance. Strengthening the organizational and working coverage of the party on live platforms and in focused services. Strengthening sectoral collaboration, maintaining integrated offline regulation, enhancing information exchange, negotiation and system-building. To guide the industry in its self-regulation, to strengthen social oversight and to explore the establishment of oversight mechanisms involving professional bodies of the public and third parties。
Vi. Safeguards
To act as a leadership group for the economic work of the provincial platform and establish a sound mechanism for the coordination and coordination of economic work. (c) strengthen policy support, optimize the allocation of resources, improve the spatial structure and regulatory system, and promote the health and sustainable development of all sectors of the economy. (c) strengthen theoretical research and refine measures to promote high-quality, live economic development in local contexts。
