According to the hunan daily news (journalist zhong zhigang) on february 8, the sun jibashi community in sunsheng creek, xinyang city, and chang qingyong agricultural technology corporation officially signed a cooperation agreement for the yellow heung chili plantation project, marking the launch of this specialty project, promoted by the hunan minerals group's new dragon mining rural renewal task force, into the substantive construction phase。
The project is known to be a key initiative of village-based teams to promote a shift from “breed transfusion” to “breeding” by innovative tripartite cooperation models of “villages, businesses, farmers” to explore new ways of building “soft-and-soft” and replicable sustainable rural industries。
The project is known to have a modern cooperative framework of clear property rights and risk segregation as a vehicle for “one village-specific industrial development in sun jiabashi community”. Community ownership of land, associated resources and labour equity, while enterprises invest in technology, management experience, branding, electric power and sustained funding to achieve complementarities and shared responsibilities. With regard to hardware construction, the first phase of the project plans to transfer 20 acres of land for centralized cultivation, with a subsidy of 30 acres for agricultural production, along with facilities such as live studios, one village experience hall, training classrooms, etc., all of the fixed and branded assets generated by the inputs belong to the village collectives and provide a solid material base for the collective economy。
At the soft power level, the project focuses on “human” nurturing and “mechanisms” to build a comprehensive system of services. The enterprise will have a specialized team presence to provide quality seedlings, technical guidance throughout the process and standardized management to ensure the quality of peppers; and to promote the participation of nearby farmers in planting through the nucleus + price repository model, which will ensure increased income for farmers. At the same time, the project has focused on developing indigenous electricians' ability to broadcast live and technological skills, creating a “sustainable” pool of talent, and jointly developing the “sun jia bridge” geographical identity brand, building on the mature electronics channel of the enterprise to expand the market for “good breeding and marketing”。
The partnership is expected to yield significant political, economic, social and brand benefits, boost the village economy, stabilize the agricultural sector and generate more employment, and create a model “one village, one product” industry to provide examples of practice for the participation of provincial state enterprises in rural renewal. As a next step, the two sides will accelerate the refinement of the implementation programme and promote the realization of the project so that the “chot peppers” will become the “fire-rich species” within sun jiabashi community that will activate the dynamism of the village。
