"students of bones" lu jing spelled the bones of fish heads, yellow chickens and ducks in beijing into whole skeletons, creating a sense of vision in the museum of antiquities。
Professor “master stream” dai jianji danced with the stories of lee bai, dufu, takahi and the qianjin, and zhen dian dynasty, to bring back the time of jindong。
The palace king, who is silent, has taken you to every corner of the forbidden city, where the cold knowledge of the palace and the little fun of it are routinely told。
With the development of short video platforms, a growing number of content creators are sharing and disseminating knowledge. They are kopodas with knowledge, a love for sharing, and know-how. These high quality content supplies meet and create enormous knowledge needs。
In the view of professor hu baixi, executive director of the press institute of the people's university of china, the emergence of short video platforms has led to the expansion of knowledge production from the elite to the general public, making it possible to make knowledge more personal and landscaped, while also making it possible to integrate knowledge, upgrade knowledge, share knowledge and create synergies。
Small and sophisticated, bringing knowledge closer to reality
"tang hyun-zong released li baek from the court, and gave him a sum of money to get rid of him: you are not the material of the court." li baek went from chang an to luoyang. Tofu was a li baek fan and wanted to see him. Li bai gave him a meeting and, after meeting him, he died. I don't know if it's the white cow's skin that's blowing well, but dufu listened to him and followed him from henan luoyang to hebei and shandong. What? Find the fairies, pick up the herbs, pick up the pixie-dane, and meet the height of the road...” this is what happened in 744 a. D., and what was said to be the chinese solar and moon festivals, and only confucius could compare to my stories。
Although it may sound less formal, this is not in any way a fiction of the college of arts of the chinese university of pedagogical education, the experience of lee, doo and gogh in their quest for a cuisine. I'm sorry, it was a romantic generation。
When the lecture video was put on the shivering, the industry did not know what the latter was. More than a year later, he became an online red professor known as the mudslides, with almost 4 million fans and tens of millions of praises。
Living in a comfy “jean family” is a lawyer with nearly 10 years of financial experience. She used short video to give her friends common sense of science and economics in her leisure time。
The gendas found that the public's desire for knowledge was strong, but that many did not have access to economics education, lacked basic knowledge of wealth, and had no concept of risk and gain. If the public had more knowledge of economics, some losses might have been avoided. She had a short video message from a friend of hers: "it's good to see you talking about a ponzi scam that didn't get fooled by the hundreds of thousands of dollars on a financial platform."
In the short video age, the knowledge-level symbiosis ranges from authoritative scientific theory to life tips and workplace clerical skills to meet the different knowledge needs of different audiences. Knowledge-sharing is not necessarily a high-profile expert, but also a person who is familiar with his or her own field of life。
Compared to traditional graphic forms, short video dissemination of knowledge has four main features: the instantaneous transfer of knowledge, the personalization of knowledge, the visibleization of invisible knowledge and the popularization of complex knowledge。
The president and editor-in-chief of the chinese science press said that a short video of 15 seconds to 1 minute enriched the serious knowledge of the day, transmitted it to the audience in a more visible form, changing the draconian appearance of knowledge and bringing it closer to the public and cultural knowledge. Knowledge-sharing and links linked to short videos, while widening the boundaries of knowledge, bring knowledge inclusive closer to reality。
Promoting the value shift in the internet content industry
In the view of knowledge creators, short video has become their primary tool for disseminating knowledge and sharing it。
The job is that of a chemistry teacher at guangwon high school, sichuan province, who said that his own class would have affected only 40 or 50 students in the classroom, “but now i am a teacher with more than 6 million fans. With good communication tools, the barriers to the spread of knowledge in time and space can be removed and more people's enthusiasm for chemistry lighted.”
Lu jing, a deputy researcher at the institute of gerontics and antiquarians of the chinese academy of sciences, felt that doing science on short video was a “new and wonderful experience”. Prior to that, she had not anticipated that mobile internet platforms could tilt resources towards serious intellectual creators and content like her, that short videos had enabled her to find a hyperlink to the world for knowledge-sharing, and that feedback from “crowders” had become the driving force for her to insist on being a science teacher. “it was felt that short videos made the path to knowledge on the internet wider”。
The initial use of short video software was mostly for recreational purposes, but in a highly fragmented and recreational viewing environment, it was time-consuming and prone to emptiness and aesthetic fatigue. The emergence of knowledge-based content, like a clean flow, fills a gap within people。
According to wang xiaohong, a professor at the china university of media, “knowledge content has received unprecedented attention in the internet industry with successive initiatives to disseminate information about services. This trend reflects the upgrading of internet content from a single entertainment to a knowledgeable one in the past, and it can be said that short video platforms have led to a shift in the value of the internet content industry”。
For users, short videos break the original space and time limit for knowledge intake and enable people to use their leisure time to learn at any time or place. At the same time, short videos present knowledge in the form of simple, clear points of knowledge that ignite the interest of users in further in-depth learning。
As a result, short video, on the one hand, reduces the threshold and difficulty of receiving knowledge, mobilizes the enthusiasm for mass creation and dissemination of knowledge, and, on the other hand, it is socialized, breaking down barriers to knowledge dissemination and reaching and sharing more people。
Providing a better environment for knowledge content creation
“information creates value, particularly in terms of knowledge dissemination, among many of its creations.” vice-president zhang yu, bytes, believes that sustained investment in knowledge content will contribute to the continued healthy development of the entire internet content industry。
“as a platform or technology, harmful content will be occupied if quality content is not occupied.” according to the industry, “the short video, with both images and voices, can be added to the text and must be a very good means of dissemination. Algorithms and flows tell us which type of articles and videos are most popular and which type of knowledge is preferred by which people not only make it possible for authors to `scrutinize' precisely, but also for the network to `go to the door' on a regular and quantitative basis, profoundly influencing the production of knowledge, which is popular and produced in large amounts, and which is not produced in the hands of people.”
The view of the industry is being validated in practice. Zhang yu's presentation at the recent beijing conference of “2019dou founders” showed that, as of 2 december 2019, there were over 74,000 creators of intellectual content on the shivering sound, resulting in a cumulative production of 1985 million high-quality short-knowledge videos with a cumulative broadcast of more than 1. 9 trillion; each short-knowledge video reached nearly 100,000 times。
Currently, each of the main short video platforms has an exclusive content pool, which focuses on providing young people with quality content such as curriculum teaching, calligraphy drawings, parent-child education, human history, traditional culture, handicrafts and natural sciences. Such as the “dou know” programme, launched by the fast-starter, the encyclopedia of the knowledge label zone, the “dou know” project, launched by the scientific communication bureau of the united scientific academy of sciences, etc。
However, the overall share of these elements is still low and the total is still insufficient, and there is still a need for sustained efforts by short video platforms to provide a better environment and more support for knowledge content creation in the future。
In addition, with regard to the idea of the fragmentation of short video learning, a media interview with teachers at the national physical experimental teaching and demonstration centre of beijing university of transport said: “it is true that short video does not have the effect of systematically teaching, nor does it produce professionals, but at least one thing is to open a door. I teach physics, and my goal is to present some basic worldviews and methodology to audiences, especially adolescents, through these fragmented puzzles. When they collect enough `scraps', they grasp their intrinsic connection and they can create a complete picture of the world.”
