Tide news client, reporter, wing
Published in the zhejiang daily newspaper, 16th edition, 27 november 2025。
In the aftermath of this crisis, sao xing's daughter's red wine company, founded in 1919 (known as the daughter's red), has in recent years been interpreted in a continuous and innovative way as “just getting out of the way” by investing more than tens of millions of yuan in upgrading processes, with an annual capacity of 50,000 tons and a sales revenue of nearly 500 million yuan in 2024. At the twenty-second china international liquor fair, companies were awarded three prizes: the "creativity award" for yellow wine, the "creativity award" for open wine and the "creativity award" for cereal. In 2025, the most prestigious "golden rudder award" was built by the longer triangle, the only yellow wine company on the list。
The daughter of the red "face of caucasian flowers" (fuzhou collection). In september of this year, shao xing's daughter, red brewery, inc., was awarded a case of excellence in the development of innovation in the classic historical industry of zhejiang province in 2025. Our daughter's 100-year-old brand has accumulated, highlighting the unique rhythm of chinese yellow culture。
Technological empowerment to upgrade the red industry
In the area of shao xing, beginning with jinxi, the daughter passed through the millennium. Today's chao xing's daughter, the party secretary and chairman of ho chi minh, is the national non-representative heir to the “shao xing yellow brewery technology”, the tradesman of the light-power and the first chinese wine brewer in the chinese yellow industry. Ho chi minh has set three goals for how to get “daughter red” - a millennium brand and a centenary business - to go further since june 2018 when she took over the helm: to develop a spirit of craftsmanship, to build a foundation of quality, and to polish the brand。
One of the daughter's red products. Innovation drives, technology empowers the millennium daughter's red industry. The national ho chi minh masters skills workshop, an innovation workshop for craftsmen in the small and medium-sized countries, focuses on key techniques in the yellow wine industry, and brings together universities such as the university of gangnam to conduct research campaigns to break down core techniques such as wind sorbence analysis and stock optimization. In june 2024, the technical standards for the production of wine in chao xingdong road were successfully implemented, and for the first time the concept of "shao xingdong road" and production process standards were introduced to fill the gap in the industry. The study of red-frozen substances for the daughter of chao xingdong road resulted in the selection of nine emblematic fragrances, which received the first prize for the advancement of science and technology in china in 2023。
Daughter red product two. Today, daughters cover a diverse group of drinking people of different ages and geographical regions, using a new development model that addresses the needs of consumers, especially young consumers, and focuses on the comfort and “drinking” of the wine entrance. The precision of targeting different geographical and consumer demand increased corporate operating income and profits by more than 10 per cent each in 2023 and 2024, achieving both technological value addition and market expansion。
The matrix of talent grows the foundation of a thousand-year-old daughter
In the traditional brewing industry, teacher-to-teacher teaching is an important legacy. The matrix of talent, which is not inherited, has a strong foundation for development. For a hundred years, the daughter of the red trades and crafts spirit has passed on only to make a good contribution to the world。
Under the master chinese brewer ho chi minh, he has carefully nurtured and guided him in order to solve the challenges of technology transfer through the master-leading + ladder training model, and has set up a three-pronged teacher-teacher + contest + school company partnership, which has brought together three non-genetics and 54 senior technicians, thereby incubating the skills cadres of the nation's “technologists in the brewing industry” zhejiang young trades and crafts。
According to ho chi minh: “when an enterprise makes its first hundred years and starts to push for the second hundred years, it is all the more necessary to constantly explore, innovate and carry on, and to be true to the past and to innovation. Strong efforts are being made to train brewers and managers of production technologies to follow the pace of the times and to make innovations to upgrade products, industries and consumption, taking into account traditional processes and historical heritage.”
Refinement of “holy culture, tibetan culture and family culture”
In order to open up the space for the development of the chao xing ying wine industry, ho chi minh, in charge of her daughter's red company, clearly outlined the idea of a strategy for the development of the “friends red” culture, i. E. The extraction of the three main lines of culture, namely, “holy culture, tibetan culture and family culture”, and the organization of a series of activities around culture, branding, making products and marketing。
On 23 april 2019, the daughter organized a national tour of the centennial celebrations; in 2020, the daughter re-opened the chinese culture of yellow wine and built the first one in the chinese wine industry; and in november 2021, at the china international yellow wine industry fair and the 27th chao xing yin festival, the daughter launched an upgraded version of six new items, such as cinnamon collections, cinnamon, hangers, marches, etc., which achieved another important return to chinese yellow wine
"cultural-memory-transmitting-scenes-ceremonial" opens up a new and grand narrative for daughters. The former president of the chinese liquor industry association, wang yanji, highly appreciates: daughter red is china’s most humanist brand of yellow wine, reading the story of a thousand-year-old daughter in love. What we see is not only the path to the revival of alcohol, but also a vivid example of how an industry responds with cultural self-confidence to the challenges of the times。
(photo provided by shao xing's daughter's red wine company)
