Why is it hard for ordinary people to sell
If you don't buy anything in double eleven, do you feel like you're losing $100 million
The wisdom of economics is everywhere, and the wisdom of economics is embedded everywhere in people's lives. What kind of truth “moves” people to go crazy once and for all
1. The theory of price elasticity
In general, falling commodity prices have led to a certain increase in demand. Low prices and discounts are the most common marketing tool in both cases, which makes consumers feel more likely to buy. Demand therefore increases rapidly。
Ii. Theories of scarcity
The scarce theory is that one thing is more valuable. In addition to the price reductions, the merchants had a maximum limit of time to kill. Commercial slogans such as “commodity limit” “renewal of original prices” often create a perception of scarce commodity opportunities and thus trigger competition among consumers。
3. Incentive theory
From an economic point of view, an incentive is something that induces a person to do something, such as punishment or reward. For example, in two dozen years, businesses often encouraged consumers to give priority to purchasing at their own shops by providing them with credit coupons, full coupons, etc。
Four, sheep effect. Response
The sheep effect refers to changes in the individual's perception or behaviour in the direction of the majority as a result of certain factors. In recent years, the xxi has developed a consumer culture among internet users that gives people a sense of disconnection from the times by not buying something on this day, and the sheep effect has occurred。
5. Price discrimination
Sale of the same commodity at different prices is called price discrimination. Declining prices for the two commodities could lead to more price-sensitive consumer purchases, while returning to the main target group after the two commodities would be less price-sensitive consumers。
6. Locking effects and loss aversion
The lock-in effect in economics is that when a system emerges, even if everyone is dissatisfied with it, there is no way to change it, and the two-decalogues have introduced a down payment pre-sale model to bind customers, which is what behavioral economics calls lock-in。
7, anchor effect response
The anchoring effect in economics is that when people need to assess an event, they inadvertently over-emphasize the information initially obtained and influence future decision-making, and consumers tend to refer to the past impressions of its value when buying in elevens。
Theory of the game
Online shopping is also a game in which consumers are important participants. This group faces the option of online consumption and dealing with those vendors. Sellers are also important players who face the issue of attitude choices when dealing with consumers. Be honest, be honest or be deceiving。
