In order to protect the legitimate rights and interests of financial consumers, effectively improve the public's financial literacy, effectively protect against financial risks, and create a clean financial network environment, china's national bank of china has recently launched a series of events entitled “month of financial knowledge” in 2022。
Office outreach activities
In an effort to create a strong publicity climate, the bank displays posters, banners, banners, posters, slogans, etc. On the theme of the event in a visible location on the internet, as well as anti-fraud leaflets in the hall “public education and information area”. In addition, the bank has been implementing the old-age service initiative by establishing a permanent “host-to-age” cabinet at the internet site to provide older clients with old-age services such as glasses, wheelchairs and magnifying glasses, in accordance with their needs, and to effectively guide, accompany and assist in the process of services for older persons。
Launching of the "guarding the sunrise" underline sharon
The bank has continued to focus on the concept of “client-centred” and, in keeping with the financial needs of older groups, regularly carries out financial assistance activities to “guard the sunset and beauty” in the context of disease control. Helping the elderly in the form of “face-to-face” and “hand-to-hand” to raise financial literacy, raise awareness of prevention, and bridge the “digital divide” effectively safeguard their legitimate rights and interests and spread positive human energy. The activities included, inter alia, knowledge learning for farming in the autumn, sharing of common online financial fraud cases, and experience with the older version of the mobile bank of china national bank。
Among them, the sharing of online financial fraud cases and knowledge-learning in the autumn were well received. Through a classic case analysis, staff members alert mid- and senior-aged clients to hidden financial risks and spread to them financial commons such as telecommunications fraud, financial fraud, identification of counterfeit currency, among others, in the presence of older and middle-aged clients who have expressed a desire to guard against financial fraud and to effectively defend their legitimate interests。
Walk into the community
Walking into the country live
In recent years, there have been countless cases of financial fraud against older and middle-aged persons, especially in rural areas, many of whom have had or almost had experience of deception. As a result, the bank's employees conducted face-to-face publicity campaigns targeting rural residents with less knowledge of finance, using their spare time to travel to the local village of shenzhen for financial literacy sessions, and recorded the event on live webcasts, involving more consumers in the financial literacy interactions。
The bank's staff distributed leaflets to villagers covering basic financial knowledge such as deposit insurance, currency exchange losses, and in-depth risk alerts focused on illegal storage, financial fraud in the area of old-age pensions, and fraud in telecommunications networks。
This live sensitization campaign attracted a large number of people from around the world, and its staff patiently answered the questions raised by the villagers, raised their awareness of telecommunications fraud prevention, implemented “heart-to-heart services” with practical action, and achieved a new model of banking services “zero distance” and financial literacy “no dead end”, which gained the support and trust of the villagers。
Entering the electrician's estate in the district
With a view to enhancing the dissemination of financial knowledge, the bank's staff entered the electrician industrial park of the seahead town, liangyun city, creating a strong financial knowledge culture through the posting of banners in the streets and the issuance of anti-fraud leaflets to electrician business personnel. The presentation included knowledge on “how to identify cyber-fraud techniques”, “how to prevent financial fraud”, and was accompanied by a series of classic cases to further enhance the anti-fraud, preventive and rights-based awareness of electricians. The event was also well received by the park's electrician staff and was well publicized。
China national bank for living and living will continue to conduct a series of financial literacy campaigns, integrating public education into daily work services as a long-term mechanism, contributing to the creation of a harmonious and honest financial environment in the yunhang region, and effectively enhancing consumer financial rights protection
