In february this year, the “big v” account for the wealth of millions of fans was shut down, again pushing the money from the media to public opinion。
In recent years, a group of financial and economicists calling themselves “financial experts” “investment mentors”, as well as “prison masters” in the live air, have quickly lost their money, turning the flow through pay courses, membership communities, real-time promotion units, etc., while hiding problems such as overpacking, false propaganda, seducing investment and even manipulating markets。
"the speed of the copying" "the rich" lures a trap
"when i tell everyone i can buy it, you can buy it." financialists in the video talk about drawing data from foreign employment to the international futures market, and in turn focusing on paying members, claiming that only payments can be made to obtain precise investment “points”, entry level $1288 and senior members $4288。
This is a setup that has been played to a great extent by a live financial anchor. They're talking to the k-line, talking to the k-line, claiming in front of the camera that “to go to the core of the mini-circle” “the next three trading days will rise”, and getting a lot of investors into the game。
In recent years, as the demand for mass wealth management has continued to rise, large numbers of new stockholders have entered the market, bringing a “flow dividend” to a group of financial and economicists who call themselves “financial experts” “investment mentors” and “pull masters” in the live air。
Investment finance components such as stocks, funds and others have long been at the top of the best-seller list on the knowledge planet of the kfp platform. The number of members of a financial collector is as high as 17,000, at a membership fee of rmb 1,499 per annum, and the annual income is over 20 million。
According to mahoneg, a professor at the school of government administration at beijing university, there are people who are currently suffering from asset preservation value added anxiety, and some financial “big v” and live anchors take advantage of and magnify this investment anxiety and turn it into their own windfall。
It is alarming that these seemingly attractive investment services are often fraught with traps。
Ms. Qin, an investor in guangzhou, spent thousands of dollars to join the knowledge-based community of a financial and economic entrepreneur, and found that the payment was all an after-action risk hint of a “back-to-back cannon” approach, and that the market's predictions were often off track and far from the promotion promises. Another investor, ms. Chen, complained that the shares that were paid and put in the pool were “set to death”。
There are also parts of the financial “big v” that use their own influence to publish their content and try to manipulate the market. In january this year, the zhejiang censorship board was fined over $83 million for “robbery” of the snowball “big v” kim yong-young's securities market and banned from the securities market for three years。
Some investors were even subjected to fraud。
In february this year, the supreme people's court issued a case of cross-border fraud involving telecommunications networks such as “invent + false investment”. The members of a criminal group, in tandem with the “high proceeds” of investing in gold, lured the victims into a trap, causing substantial property damage, through the disguise of senior investors, the creation of star coaches and the creation of profit-making illusions。
Chen yanxiang, a professor at the international finance school at nakayama university, indicated that some “big v” of finance tends to promote rapid growth and high wealth, encourage short-term speculation and pursue losses, and distort a healthy investment culture. A large number of dispersed households adopt homogenous trading strategies under the “big v” proposal, which may increase market volatility at a given point in time。
Disguise the "joseph" routine
From an uncharted ordinary blogger to a popular “master of equity”, some self-employed media practitioners have not had personal investment experience, but have mastered a mature “god” approach:
• build “man-made” and lay down the starting point for “drilling”。
Some members of the media carefully packaged their authoritative images and attracted fans under the glossy title “investment adviser” “wirekeeper”。
One of the 230,000 fans on the short video platform, big v, certified as a company finance manager. However, it was found that the company was in fact a service for the promotion and application of science and technology and not a licensed financial institution。
Some financial “big v”, which points to financial markets and issues “investment proposals”, do not even possess relevant qualifications。
At present, the certification of financial accounts on major platforms requires that the certifying officers hold the relevant qualifications, but some of those who do not have any qualifications can also buy “certification” for money. According to some operators, one short video platform “takes the certificate of qualification plus the certification of the gang” takes only 2,500 dollars, while another social service platform certifies the banker for 5,500 dollars。
— to fabricate false investment performances and build credibility。
Little is known about the “so-called” gains of millions of dollars per day on the stock market, which can be achieved only by a “stock simulator”. On the internet-purchase platform, $25 can buy a real stock simulator. A vendor selling simulators told reporters that the simulators were similar to the actual interface of the real deal, but that back-office data could be modified at random。
In addition, those seemingly precise “over-front predictions” are more of a simple barrier。
Some financial treasurers publish both “see many” and “see empty” posts before they open and hide them, and when they close, they publish the correct version, creating the illusion of “one in every word”。
— private-sourced liquidity to bring investors into the “grey zone”。
It is even more noteworthy that, once they have accumulated sufficient human resources, some of the undesired media practitioners have directed fans to private areas where regulation is difficult to reach by adding personal credit and forming investment communities。
The journalists' survey found that in most cases, financial and economic traders would use the phrase “for information only, which does not constitute an investment proposal” for formal compliance packaging on public platforms, but once investors added the investment assistant's tweets, they would leave behind the defaulting agent, who would make it clear that accurate stock codes and selling point advice were available for payment。
Chen jianxiang noted that many of these financial producers use multi-platform distribution and matrixed business models. The flow, payment and service lines are separated and the main account numbers are operated in conjunction with the mini-colons, the “magic”. The platform can be quickly switched to continue to operate once it has been issued a regulatory warning or blocked。
Multi-stakeholder “missing”
The experts interviewed pointed to the urgent need for a concerted effort by the regulatory authorities and related platforms to address the fragmentation of the media, from a variety of sources, including institutional improvements, to address gaps and root causes, to jointly regulate industry development and protect the legitimate interests of investors。
In 2025, the central network office issued a circular on regulating the management of the accounts of network celebrities, which included negative listings of unauthorized or unauthorized investments in proposed units, which provided the basis for regularized controls。
Chen jianxiang indicated that regulators needed to further clarify the legal characterization and regulatory boundaries, clarify the criteria for distinguishing the payment of financial and economic knowledge from the activities of licensed investment advice, securities futures operations and prevent illegal financial operations in the name of knowledge-sharing。
The web platform needs to effectively discharge its primary responsibility from the source end and enhance process-wide management。
Chen jianxiang suggested that the platform should strengthen its qualifications at the source, take timely measures to limit dissemination and disposal of the content of the violations of the rights of leaders with clearly no professional background. At the same time, marketing promotion should be regulated, algorithms should be prohibited to facilitate anxiety marketing, inflammatory content and rapid identification and interception mechanisms should be put in place for irregularities such as fraudulent transaction records and exaggerated proceeds。
Since this year, there have been platforms for action. Snowball has banned 22 financial “big v” within a single day, focusing on controlling the prevalence of illegal portfolio investment advisories and irregularities, and the knowledge planet has also issued a bulletin to conduct an in-depth inventory of “illegal economists” and incompetent violations. It is strictly forbidden to sell courses or products that are not registered for compliance, contain illegal input units, split up and cast illegal content。
For investors, building rational investment perceptions and improving risk identification capabilities are the most important lines of defence to protect their property. Chen jianxiang said that the core feature of compliance investment guidance is that it is carried out by licensed financial institutions and their practitioners within the scope of their statutory business, with the aim of educating investors and providing appropriate sexual services, rather than selling directly “intellectual information” “to enrich”。
In beijing, a lawyer, dong gao, warned of the need for investors to move away from unrealistic expectations such as “low-risk, high-yield” “quick-rich” and to understand the nature of the risks in capital markets. In case of violations by investors, emphasis should be placed on retaining evidence, providing feedback to the platform in a timely manner, or reporting information on violations to the supervisory authorities and public security organs, in defence of their legitimate rights and interests。
