How attractive can a karate date be
At the beijing world horticultural fair in 2019, china was a star product of beijing's “poor poverty club” with songs and dance shows, beauty scenes, and the eyes of many chinese and foreign tourists。
How did a twat date get to today
From the depths of poverty in the three regions to the world parks, from the farmer's own food to the market, to the price of the roller coaster, and behind the development of the field's red palms are the farmer's wealth and struggle, and industrial thinking and exploration。
The field is rich
When he saw reed zhen, he was raising palm trees in the earth, facing the sun. There's no easy way to grow a red-tree。
Li de jin, a villager in islek tung village, bashto grak commune, lopo district, wada, has been living on the land since moving from his home in henan in 1992. In his recollection, the village had a red-tree tree, most of which had been eaten at home or given to relatives and friends. “if there were more, it would have been shipped to bazza in sacks, which would have sold only two dollars in a kilo.”
However, due to special growth conditions, the quality of dates and dates is slowly gaining market recognition. Li de jin found that after 2000 someone began to come to the village to collect dates. "calculate it to make a lot more money than growing onions."
Surprisingly, in just a few years, the date of the field just went on fire. “in 2004, out-of-country date sellers came to the village to collect their dates, paid a deposit one year earlier and drove the car directly to the ground in the coming year to weigh.” li de jin said that by 2008 and 2009, the purchase price of 25 yuan a kilogram of wet dates had almost enriched the entire village。
Reed jin-jin's memory was fresh and full of smiles。
A new business card came out
Just as the date farmers of the village of islek rejoiced at the price of red dates, which had risen over a year, the date was being harvested from the ground to the workshop in the other part of the region, where it had been processed and packaged into commodities, moving to the market in a more mature form。
In the absence of the production season, together with weekend breaks, only a dozen workers are cleaning the plant and maintaining the equipment in the workshops of the 14th division of the xinjiang production corps, kunyu city and tian kuenlong mountain date company limited. The deputy director-general of the company, liu wenqiang, described the fact that the automated production line had barely stopped during the harvest of the red dates, and that the red dates in the ground had become a very well-packaged product for sale throughout the country and abroad, following a combination of rough selection, fruit washing, selection, drying and grading。
As a listed company with 200,000 acres of date production, 50,000 tons of capacity per year for date processing and landing on the third board in 2016, kunlun mountain tree company was set up for the sole purpose of selling local dates。
No brand, no packaging, no design, no market. Starting with the first-line city offering a trial meal, starting with the initial one-ton small order, never paid for advertising to marketing campaigns throughout the country's major cities, and finally the date of the field was recognized by the market。
The pursuit of quality becomes a new goal
Although the date was recognized in the market, the price changed more suddenly than expected。
In 2015, li de jin found that "red dates are hard to sell at once." “on the one hand, the supply of red dates is greater than demand, and on the other hand, low-end date demurrage due to higher quality demand.” liu wenqiang said。
As a result, at this point in time in 2015, the price of the date rose down and the business began to adjust。
At the processing end, the extended industrial chain became a good option. In 2015, xinjiang fermentor ltd., under the umbrella of the kunlun mountain date industry corporation, was established to consume more primary red-tree products and to add value to their products。
At the end of the sale, the idea of branding is gaining ground. Lee de jin told journalists that the “back green” brand, which had just been launched last year by a professional cooperative of red-tree farmers, had won a good market rating during the harvest season。
At the cooperation level, pro-poor consumption is becoming an important alternative to red palms. On 18 march this year, the “beijing city specialized consumer and pro-poor products” and the “handa district specialty products” were launched at the beijing inmey supermarket shushan water shop. A growing number of red-trees are entering beijing's supermarkets and even world park sites, with support from china。
At the most upstream and fundamental planting end, scientific cultivation has become a consensus among date farmers. "to have a quality, to have a reputation, to sell." lee de jin said。
Low prices for red-trees may continue for some time, but this does not hinder the efforts and changes of the ryadians. The stories of the fields, workshops and the red dates of the fields continue, and the outlook remains favourable。
The daily people's journal (12th edition, 08/07/19)
