Two weeks after the “two 11s”, people have been pushed under the roof of the market。
The era of 50% is gone. This year’s double 11 promotions are extremely complex and cumbersome, not only for pre-sale, down payment, coupons, second-guessing, red bags, stipends, full discounts, and so forth, but also for the benefit of a variety of insinuation techniques, such as open-seeing shops, building challenges, winning red bags, winning wish prizes, etc。
It's a huge operation, and it saves 25 cents。
On the internet, it's called bitterness, and it's like, "the algorithm is like a calculator," "the bulldozing of me is poor, now the fool," and so on. There's a grudge behind that。
Over the course of the years, the major platforms have developed an ever-expanding pattern of public consumption, making full use of economics, psychology, rules, styles, sophistication and unsoldery。
It can be said that “two 11” uses the economic theory of price discrimination to the extreme, allowing consumers who have time without money and who have time without time to “go to the bottom”. Of course, in economics, “price discrimination” is not derogatory, and is so overstretched in everyday life。
Price discrimination is essentially a flexible pricing strategy that uses low-priced goods to meet the needs of low-income people and high-priced goods to meet the needs of high-income people. When rich people are oblivious or incompetent to put together various kinds of concessions, poor people are willing to sacrifice their “no-value” time, so that businesses go both ways and maximize the “dry-out” of consumers。
Thus, price discrimination is a scientific theory of entry, and it is not meant to be a study of how moral blood flows, and consumers do not have to be angry. But everything is too far gone, and the increasingly complex “two 11s” are showing a “crowding effect” so that they can become the fireworks that they want to stay away from。
In the early years of the “two eleventh”, low prices were an absolute sign, 50% simple and rough, but were warmly welcomed by consumers. It has been questioned, however, that while price warfare is a market rule, it is not necessarily a market rule when the market structure and the policy environment remain unchanged, when high-cost marketing and discounts are costly, school with the crown prince and eventually market law. Indeed, in its eleventh year now, the double 11 had to become a popular marketing game that looked beautiful。
Good business is simple, not the opposite. I said the saints don't care. Five colours are blind, five sound deaf, five sound popular, and over-calculated “two 11s” are exhausting and increasingly costly。
On the other hand, the flow dividend is disappearing, and that is precisely what the platform is worried about. The growth that used to be so fast and so fast to double is unsustainable, and the cost of acquiring users by enterprises is increasing and the flow is becoming more expensive. The domestic smartphone market has seen growth in 2017, and mobile internet users are becoming increasingly dominant. According to the latest data, from 2019 to date, the number of active mobile internet users in the country has grown by only 2 million, with a single-day per capita increase of only 18 minutes。
Stock competition has become a new norm. The way the moat is sank and built, the platforms are naturally going to get out of hand. So the two-to-ones are so full of games that they have their roots and understand, but not just sesame。
