On 18 march, shanghai co. Ltd. Released its performance report for the year 2014. The data show that the company's operating income in 2014 was $5,335 million, an increase of 19. 38 per cent over the previous year; the net profit of the owner of the parent company was $898 million, an increase of 12. 22 per cent over the same period, the equivalent of the return of $134 per share, a change in the intent to hold the equity investment of the company in 2014 in the form of a deduction of $7,5. 16 million for deferred income tax charges, and an increase of 21. 61 per cent in the net profit of the parent company in 2014 over the previous year, of which the two-digit increase in net profits was the highlight. As the leader of the country's production card, shanghai domestication and the beautiful annual newspaper also exert pressure on competitors such as olya and unilever, whose market performance is excellent。
Looking back in 2014, most of the global solar giants are falling: unilever's 2014 financial report shows a 2. 7 per cent decline in their annual sales year-on-year; the french cosmetics giant o ' leah reported a 3. 1 per cent increase in net profits in 2014 and a 1. 8 per cent increase in sales year-on-year; and procter's “brand thinness” programme nearly extinguished the company's “multibrand strategy”. Why are these international solar giants so notorious for their performance in 2014? The east century consumers development promotion centre and the long triangle consulting research institute in shanghai recently released the annual report on china's fast-dumping products 2015 showing that the weak performance of the chinese market was the co-benefit of these giants ' cold performance in 2014. The “poor performance” of these giants can be seen in the context of the global solar industry’s overall slowdown into the platform and the strong impact of foreign goods on the chinese market。
Against this economic background, shanghai's “dual harvest” of householdized income and net profits is naturally a rare sight for the solar industry, and why did domesticization continue to grow strongly in 2014, known as china's economic transition? Most importantly, how does domestication, as a 100-year-old national branding enterprise, hold back the pressure of competitors, hold up the local market and complete the reverse breakthrough? What efforts have been made to domesticate them? Many of the driving forces behind the beautiful annual newspaper have generated high levels of interest and extensive discussion in the industry。
The word “change” runs throughout the development of shanghai in 2014. In the top-level design of enterprise development, the leadership of the family developed a strategic development plan for the next five years, focusing on three areas: cosmetics, personal and home-based care supplies, strengthening the development of four core competencies for the differentiation of elements in china, high coverage access, decision-driven organizations, and interaction with consumers in the internet age, and establishing the values of an entirely new enterprise culture of “open transparency, rewards and penalties, innovation, customer satisfaction, honest development and mutual love”. As can be seen, the key to the top-level design change is to keep up with the market and improve the efficiency of decision-making, thereby allowing domesticization to become more “live”。
It is only when enterprises are “live” that domestication concentrates their resources and manpower to break through each of the five major brand areas of “six gods”, “books”, “governance”, “mega clean” and “emergency”, and to focus further and expand brand advantages. In 2014, under the five-year strategic plan for development, the pace of “innovation” of domestication in shanghai permeated brand development, scientific innovation, supply chain optimization, improved channels and talent development. Most crucially, with the development of internet technology and media patterns, how to improve user experience and achieve seamless communication with consumers at the end of sales, it is increasingly becoming the key to the “silent divide” of solarized enterprises, for which some of the “news for change” of shanghai domestication deserve attention。
Underlying the “prettyness” of shanghai's 2014 newspaper is the spirit of reform, which seeks to focus on user experience and to create a completely new commercial closed chain of solarized products, such as product design, production, sale, use, feedback and so forth, while further accelerating the marketing of new products. The upcoming launch of the first spring edition of householdization in shanghai on 26 march marked a strategic focus for the future of domestication as an ever-increasing output of open innovation platforms. In addition to establishing a solar product chain that essentially covers the daily needs of people to wash, shanghai domestication has created a new regulatory mechanism within and outside enterprises, supported by the internal power of the enterprise, with open access to end-of-user channels, and with new thinking. Moving on along this path, we have reason to believe that shanghai will have a promising future。
Responsible editor: zhang dei
