With the continuous penetration of the concept of "Internet plus" into various industries, the discussion results on O2O business model are becoming clearer. Developing from C-end drainage to B-end and vigorously developing on-site services has gradually become the mainstream trend. Nail art, catering, massage, and other services that used to require consumers to enjoy in store have been transformed into a form where they can choose their time at home and have achieved great success.
Today's lifestyle service providers have shifted from blindly pursuing "attracting new" customers to gradually focusing on "retaining" old customers. Local service merchants are increasingly difficult to do business due to the impact of the overall environment. Previously, merchants hoped to attract customers through group buying, but it was still difficult to convert online traffic into old customers after being guided offline. Many merchants, after using group buying multiple times, actually transferred their old customers online. Therefore, O2O enterprises in the field of life services must develop from C-end drainage to B-end management. Including the integration of ERP software providers such as Dianping and the launch of "Online Store" by Wowo Mall, they all started from the B-end.
Door to door service is an important form of service, which increases the initiative of merchants and makes users the center with the initiative. Door to door service can popularize services, and the price is relatively cheap and convenient, while also ensuring consumer privacy, and can concentrate scattered service capabilities in society.
Compared with the previous "door-to-door delivery" in industries such as e-commerce and catering, door-to-door service encourages "door-to-door delivery". Instead of running errands for consumers, we can meet the needs of lazy and busy people. Through mobile Internet, we can solve the problem of decentralized offline intermediaries, and the form of consumption is more free. 'Bringing people to your doorstep' will become the decisive force driving the future O2O trend.
There are many successful cases of O2O on-site services, such as Rongchang e-bag washing, 58 Home, beaver home, Kung Fu Bear, Love Chef, and so on. With the help of the mobile Internet's "three random attributes" at any time, anywhere and at will, O2O door-to-door service is more convenient for businesses to maintain real-time connection with users, and provides efficient services based on LBS. The O2O model establishes a "point-to-point" relationship between merchants and users, achieving seamless integration between online and offline, while O2O on-site services accelerate the progress of its integration. Wherever the user is, the merchant should be there. This is the most important rule for doing O2O.
However, the transformation of traditional enterprises cannot rely on empty talk on paper. What enterprises need to inject into "Internet plus" is the fresh blood of the Internet, while most enterprises do not have Internet genes and do not have the hematopoietic function of "Internet plus". Then, it is necessary to introduce some professional Internet platforms as the media and carrier to realize "Internet plus".
Internet Online focuses on the mobile Internet enterprise market, and its elaborately crafted "Good Site O2O On site Service Platform" is a C2B+O2O On site Service Integrated Platform that focuses on individual users and gathers all nearby on site service businesses. Gather merchants from various industries to provide convenient door-to-door services for consumers based on LBS, expand customer groups for merchants, reconstruct channel management system, and provide solutions for integrated operation of different types of merchants based on mobile Internet technology.
Responsible Editor: Zhang Di
