During the 2014 double 11 car electric festival, automobile manufacturers participated in more than 50 brands and 300 car models, of which 50. 7 million were ordered by consumers。
Is the car electrician really here in the spring? Who's going to be the owner of the car electrician?
The skycat model is actually where the manufacturer works directly with the electrician and hangs the car online like clothes, shoes, bags。
The skycat model saves the process of asking for prior prices, leading to the purchase of vehicles by some potential purchasers and is essentially a form of gathering。
In fact, manufacturers are well aware of the effects of such cooperation. According to one manufacturer, “in cooperation with skycats, the advertising effect is greater than the actual sales, and is always better than a billboard”
It is clear that the car electrician is not currently dealing with the issue of incrementality and stocks. And not to mention the authenticity of skycat's double 11 data, even when there is no water at all, cutting cake from the stock means to the manufacturer a change in the distribution channels, with an ad. Owing to the special nature of automobile products, it is difficult to achieve a “pure electrician” model that is completely detached from the line. Unlike other traditional commodities, car parts need repair, maintenance and support from offline distributors. This is a strange logic, with skycat moving the "cheese" of 4s, and the final repair and maintenance of 4s going to "wipe the ass"。
It's really not skycats who sell cars online, but some of the car's vertical websites, but the models are more “light” and the sales trail. The greatest advantage of vertical websites is that they have relatively precise car buyers. But one puzzle is: how can the integrity of the media function be guaranteed when a professional car media begins to seek the functionality of a commercial platform?
In fact, since this year, there have been some attempts to obtain cars from dealers at low prices and to subsidize consumers in a cash-concessional manner, with the result that the region has ended in anger. The majority of the industry believes that, to date, the car electrician is still a hypocritical issue. But the “cakes” in the market are huge and they attract a growing number of “twilights” to join。
A cat car on the line last november was of great industry interest. Careful people will notice that a cat's slogan has recently been replaced by a "live of a car online" to "know more about you." this was interpreted as a signal from a cat into an electrician: "a life on the net" tells people that what they do is a car media, and "a better understanding of the car" gives more room for speculation。
Another signal is that, in early 2015, the former deputy general manager of the chire motor marketing company, yao lianghai, officially joined a cat car and was known to be responsible for the electricity company。
According to an analysis by a senior internet person, a pattern similar to low-cost access to vehicles and cash subsidies is clearly a dead end. How can the “new arrivals” be strong in the field of automobile electricians? It is thought that custom cars, fine cars, may be a good shortcut. If this route is chosen, what should be done now is not to rush the pv flow, but perhaps the design of a more novel and gaseous product is the top priority of a cat。
Responsible editor: zhang dei
