In the new era of online and offline integration, the economic model represented by O2O has rapidly entered a white hot stage of competition. The strong rise of O2O in the laundry industry has made its green, healthy, convenient, and affordable services the ultimate goal pursued by consumers.
As a leader in the O2O laundry industry, e-bag washing has gradually created a new environment of "sharing economy" starting from "laundry", overturned the outdated concepts of the traditional laundry industry, and established a new ecological benchmark for the industry.
At present, healthy laundry has become the mainstream trend of industry development and the basic guarantee for user safety. E-Bag Washing has established strict standards for partner franchising and laundry services, with high requirements for brand qualifications, equipment management, employee skills, and value-added service details of laundry processors. Using the implied meaning of manufacturers such as Funett and Elephant King, the "life" of cooperating with e-bag washing is not easy - the threshold is high and the requirements are strict, but its business philosophy can bring more loyal customers.
In addition, in response to the health issues that users are concerned about, the reporter conducted an in-depth investigation and found that the laundry process of e bag washing can be regarded as a "crematorium" for bacteria. Firstly, the cleaning solvent is environmentally friendly and can complete the preliminary sterilization of clothing; Secondly, in the drying process, high-temperature drying not only prevents secondary pollution from drying, but also increases the softness and comfort of the clothes; Again, the five ironing processes represented by tunnel ironing can meet different needs and can also achieve thorough sterilization and disinfection under high-temperature steam at 120 degrees Celsius.
The almost stringent standards may seem to increase costs and difficulties for processors, but in reality, the business model of e-bag washing not only saves store costs for many laundry shops, but also solves the employment problems of post-40s, 50s, and 60s through localized employment. This model effectively utilizes social resources, with economic benefits and environmental advantages coexisting, realizing the "sharing economy" of the laundry industry.
Specifically, e-bag washing integrates traditional laundry services into WeChat, allowing users to place orders without leaving their homes using the "e-bag washing" app, enjoying the ultimate laundry experience of placing orders on their mobile devices, 24/7 doorstep pickup, real-time tracking, and 48 hour return. Manufacturers can reduce the time required for receiving and delivering goods, resulting in an increase in business scale and a decrease in marginal costs. The simultaneous pick-up and drop off service provides more employment opportunities for mothers, retirees, and others with leisure time and income generating needs.
Rongchang Laundry Chairman Zhang Rongrong once stated that the three elements of traditional service industry are laundry quality, convenience, and time, but these three elements only account for 30% of the overall service. The other 70% is the service industry of the Internet concept, namely tangible services and intangible services. "Internet plus" is affecting people's way of life, and also re integrating and utilizing idle social resources, which conforms to the logic of "sharing economy". Some scholars argue that the future economy will be shared. Faced with the trillion dollar market of O2O life services, sharing has become a high-end consumption, and the O2O laundry model represented by e-bag washing may become a new social model. In 2015, e-bag washing is expected to expand its service scope to 20 cities, providing more users with products and services that exceed cost-effectiveness expectations.
Responsible Editor: Zhang Meng
