The recent 3.15 "holiday" was exposed on CCTV, and the range hood product in the home appliance category was unfortunately named, greatly undermining consumer confidence. It is reported that the product quality of China's gas appliance industry is not as optimistic as imagined, and many manufacturers are willing to "falsify" for profit. Over time, consumer distrust will inevitably erode the "brand foundation" painstakingly created by some high-quality enterprises. Gas appliance companies need to regain trust in consumers with the spirit of craftsmanship and achieve an upgrade in integrity.
What kind of "craftsman spirit" is needed in the gas appliance industry?
What is the 'craftsman spirit'? Tongrentang, with a hundred years of history, takes "although taste is expensive, we dare not reduce material resources; although processing is complicated, we dare not save labor" as its motto to ensure quality. In the era of the internet, Xiaomi's Lei Jun said that making products requires "focus, excellence, reputation, and speed", all of which are wonderful interpretations of the "craftsman spirit".
In Japan, where major home appliance brands gather, there is a unique interpretation of the "craftsman spirit". It is reported that a Japanese home appliance company invited 3000 people to taste sushi in sushi restaurants across Japan to find the most suitable rice for the Japanese population in order to create a satisfactory rice cooker; Then a lot of time and effort were invested in researching the cooking process of this rice, and finally the bamboo charcoal material for making the inner pot of the rice cooker was determined; Subsequently, multiple teams were dispatched to purchase the most ideal bamboo charcoal raw materials throughout Japan. Finally, they were fired at a high temperature of 3000 degrees Celsius for three months, and then refined to make a new type of rice cooker liner. The birth of such a product is undoubtedly the most perfect interpretation of the "craftsman spirit".
From this, it can be seen that the "craftsman spirit" is actually an attitude, an attitude of pursuing excellence and striving for perfection. A company that goes from 60 points to 95 points is excellent, and from excellent to outstanding it goes from 95 points to 99 points. The "craftsman spirit" helps the company go from excellence to long-lasting success, from 99 points to 99.99 points. In today's era of product homogenization and diversified choices, products that satisfy consumers can no longer generate the desire to purchase. Enterprises should strive to achieve a score of 0.99 and use the "craftsman spirit" to create their own products and services, so as to move and surprise consumers and attract them to purchase.
There is a kind of 'craftsman spirit' called Linne
When it comes to the "craftsman spirit" of gas appliance companies, Linne is undoubtedly an insurmountable milestone enterprise. Linne Group was founded in 1920 and has a history of 96 years. It is one of the strongest group companies in the global gas appliance production industry. In the 1920s, Mr. Hidejiro Naito and Mr. Yoshikazu Lin co founded the "Linnei Chamber of Commerce" in Nagoya, Japan, giving birth to the Linnei brand. Linne entered the Chinese market in September 1993. 'Demanding quality' has been the soul of this enterprise for 96 years.
Experts in the gas appliance industry say that for manufacturing companies, although high internal production rates are costly, they can easily control the technology and quality of each component. For the overall performance of the product, it is much more stable than purchasing components. Since the establishment of the brand, Linne has always adhered to the principle of internal manufacturing of key electronic components such as electronic substrates, burners, heat exchangers, sensors, etc., ensuring product quality through high internal manufacturing rates. According to the development engineer at Linne, Linne is very particular about material selection and never sacrifices the material of components due to cost. It is precisely because of the pursuit of excellence in product design, component selection, and production processes that Linne products can always maintain excellent quality.
Linnei people regard product quality as life. According to insiders within the Linne Group, the high quality and low failure rate of Linne products are due to the strict implementation of technical standards that exceed the established national standards. Every new product developed by Linne needs to be sent to the technical center at the headquarters in Japan for long-term durability testing, including wind resistance, water resistance, salt spray resistance, electromagnetic shock resistance, and other tests. Therefore, the development cycle is 2-3 times longer than most similar brands. At the Linne Technology Center, there are first-class laboratories such as Asia's advanced spray environmental condition simulation laboratory, the world's leading wind tunnel laboratory with wind speeds up to 25 meters per second in the gas industry, and the durability laboratory capable of simulating various harsh environmental conditions.
Domestic gas appliance enterprises are facing a severe situation of "danger" and "machine" coexisting: the market will gradually eliminate a large number of backward enterprises without core technology, and at the same time, there will be a large number of "craftsman spirit" enterprises that focus on customers to create products that strive for excellence and stand out in the market. Making products with the spirit of craftsmanship and rebuilding consumer confidence is the opportunity for Chinese gas appliance companies to take off again in the future.
Responsible Editor: Zhang Di
