On the eve of this year's national day, aa has completed its opening operation in qingdao, the ninth city, and in sanya, the tenth city, where the national layout of aa's chartered car has successfully established a pattern of full north-south solidarity by attacking a considerable number of five cities on the northern and southern banks of the yangtze。
Since beijing began last may, the rate of expansion of aa rental cars seems to have been slower, with aa renting cars working in beijing alone for almost a year, compared to the pace of the opening of cities by other commercial rental companies. However, deep cultivation in beijing proved to be a good reputation and reputation for it, brand influence and image during the year and the removal of many front-end obstacles to the subsequent city。
Beijing, may 2013
Shenzhen, april 2014
Shanghai, august 2014
Qingdo, sanya, guangzhou
It is clear from the road map of the cities on the line that, following the closure of the three priority cities, deep and deep, in early september, the aa rental car arrived at the operations of the seafront city company, immediately following which it was “unmanageable” to open seven consecutive cities in january, comprehensively updating the previous open city strategy and rhythm。
Aa, a head of the department responsible for the market rents cars, revealed that the planned opening plan is one side, but more or less, to implement the layout of the city and its phases according to the real needs of the market, not blindly advocating the speed of the city but focusing on its quality. In the face of the dramatic acceleration of the opening of the city in september, the director said, “this is enough for our earlier work.” with beijing as a reference, we can see from it that aa has the courage to rent cars。
Among the business rental companies in the capital, aa rents cars at an early stage, setting the goal of differentiated competition at the outset of its establishment, while at the same time ensuring that hardware facilities are “extra-business class configurations”, working towards branding advantages for services. The industry's highest standards of service, centred on user experience and tailored to the characteristics and needs of the users, have led to successive projects such as “baby school”, “business day benefits”, and “performance delivery services”, which have resulted in significant user flows for aaa rental cars and sunk into their own brand advantages。
People who have experienced aa car rentals are always impressed by aa drivers, who dress in uniform, dress in white gloves, arrive at a designated location 15 minutes in advance of each appointment order, volunteer to open the door and place their luggage. Behind this seemingly simple move, aa rented the car with great hard work, and did nothing to prevent the pre-screening and post-training sessions. Drivers of aa-chartered vehicles are all subjected to the most rigorous screening, from interviews, road tests, home visits to initial training, each of which is a threshold, and those who are not qualified for initial training will be eliminated, while those who remain are eligible for physical registration and remain under a rigorous weekly training programme。
Today, more than a year before the opening of beijing, when aa rented a car, the retention rate of new users, the frequency of re-use by older users, the satisfaction rate is significantly higher than that of the same industry, and the complaint rate is significantly lower than that of the same industry. The fact that nothing has happened in beijing has led to the testing and acceptance of the aa car rental self-employment model, and part of the feedback has allowed the model to be refined and upgraded. This has enabled the city to become fully accessible, and other cities to adjust their own city characteristics accordingly。
It is understood that after the aa rental car will be temporarily removed from the mainland and extended to hong kong, which, according to industry sources, may mean that the aa rental car will be used as a break-through to complete the internationalization on the basis of the continued development of other cities in the country. It is a little early to predict whether or not to cross into international markets, but it is certain that, with the solid foundation and quality services that lie ahead, the aa rental car will enter a fully accelerated phase of development, and that, despite the arrival of the bat giant, the doctrine of quality will remain unchanged in the changing market mechanisms。
Responsible editor: zhang dei
