People's visualization
With the technological development of the internet, there are a variety of knowledge service platforms and institutions. The acquisition of knowledge and skills has become a new consumption hotspot in the cultural and educational fields, leading to the rapid development of related industries. However, it is also important to note that there are a number of knowledge service platforms and institutions that are currently characterized by inadequate “goldness” and poor consumption experience. There is an urgent need to strengthen industry regulation, promote platforms or institutions to upgrade services and improve consumption experience。
There are many online platforms, and "charge" is no longer difficult
Various knowledge-paying platforms provide equal learning opportunities for people from different geographical regions and occupations
Recently, on weekends, du yong, who lives in the sweet water park of beijing's chaoyang district, has been studying coffee at the penang coffee institute in the eastern district of soho。
"i love coffee, but it's sour, it's good, but it's not home. Later, on the advice of my colleagues, i took part in the "coffee class" at the penang coffee institute, where the teacher taught me hand-to-hand, so that i learned not only hand-to-hand coffee and italian enrichment, but also mocara. The online grouping course is not expensive, it's worth it."。
In everyday life, problems inevitably arise. In the past, these challenges were constrained by limited platforms and poor access, which were difficult to resolve. With the technological development of the internet, there are now a variety of knowledge service platforms and institutions: learning to cook coffee and buy newspapers; learning to wear make-up, with attention to relevant microblogging, twitter and so forth; designing platforms such as ppt, rice hulls, and so forth, with big templates to download; spending money to learn and become new consumption hot spots in culture。
“the rise of knowledge consumption is a vivid manifestation of the spiritual dimension of consumption upgrading, especially in the area of cultural education.” the director of the faculty of culture and media of the central university of finance and economics, wei peng, considers that knowledge consumption can be divided into three categories according to the target population: the first is research and professional information for professionals in various industries; the second is online education based on internet platforms; and the third is consumption as a fee-paying knowledge to share economic expressions。
Huang wei peng is a language teacher at the first secondary school of jiangxi quanjiang district. He used to listen to music on his way to and from work, but in the last six months, the purposeless “hearing music” had become a targeted “hearing” “hearing lessons”, and the more the content of many courses had become more and more odious, he would continue to listen at night and come home at night to make notes。
“i have subscribed to a number of courses such as `himalayan fm' and `getting out', mostly in the field of humanities and social sciences, which has helped to raise the level of education.” according to huang wei peng。
Torntoons fm, acquisition, knowledge planet, knowledge of live ... In recent years, content entrepreneurship has become a facade, new platforms in the area of knowledge-paying have emerged, and services have taken a variety of forms, ranging from pushing courses, making audio to books, making live video broadcasts, doing content electronics, attracting a large number of payers and growing markets. The data show that the knowledge-paying industry is expected to reach 23. 5 billion yuan by 2020, with 292 million knowledge-paying users in 2018。
"there are many channels, and "charge" learning is no longer difficult." according to the authors of the column “access”, various types of knowledge-paying platforms develop in the fields of subdivisions, offering a great deal of practical information, knowledge, skills and advisory services, using the internet to break the spatial and temporal boundaries and provide equal learning opportunities for people from different geographical regions and occupations。
Good service experience, good product
For knowledge service providers, the supply side has to do well to increase the repurchase rate and achieve sustainable development
The computer is open, and children practice english with teachers through one-on-one online educational platforms. It's a common online education scene, but the next scene is sort of new --
Based on artificial intelligence self-adaptation techniques, teachers are able to grasp the focus of each child's studies and adapt their content and topics in a timely manner. It's a squirrel-ai (artificial intelligence) adaptation course。
“emerging technologies, such as artificial intelligence, are further changing the form of internet education and promoting the development of online education from `thousand-thousand' to `thousand-thousand-all'.” squirrel's founder and chief ai educational technologist, cheong ho, said that artificial intelligence had been applied to a variety of scenarios, such as intelligent classrooms, supportive curriculum design, learning progress and performance analysis, which enabled individualized learning programmes to be exported according to the situation of different students, stimulating interest in learning and improving learning efficiency。
In recent years, our “internet + education” industry has grown rapidly, influenced by a combination of policy, market, technology and other factors. Empirical monitoring data show that from 2010 to 2017, china's internet education industry doubled in size; in the fourth quarter of 2018, china's internet education market as a whole traded 11,426 million yuan; and it is expected that in 2020, our online education users will reach 296 million yuan, with a market size of 42,933 million yuan。
The report on the work of the government proposes the development of “internet + education” to promote the sharing of quality resources. In april 2018, the ministry of education published the education informatization 2. 0 action plan, which provides for the promotion of intellectual education, the development of learner-centred intellectual teaching to support environmental development, and the promotion of the full-process application of artificial intelligence in teaching, management, etc。
Researchers at the chinese institute of education and science are of the view that, at the present time, the internet educational platform should build a system of evaluation and screening from pre-school to post-school, using technological means such as big data, to further improve the accuracy of the educational content and teaching needs and to better meet individualized needs。
Online education is also accelerating integration. Data published by the training for learning operations department of the mission show that, over the past year, users enrolled through online platforms and then went to an underground physical store. Depending on the number of purchasers, they ranked higher in the subcategories of music, fine arts, foreign languages, vocational skills, pre-school to high school (k12) quality education。
“knowledge consumption is closely related to the consumer capacity of the population, the willingness to consume and the quality of the supply side.” for knowledge service providers whose main content is digitalized products and services, cheong-ho believes that the supply side needs to do well in order to improve buy-back rates and achieve sustainable development. For example, digital reading consumption requires a rich selection of topics, innovative forms of supply and increased content; online education requires high-quality teacher security and more individualized private customized service programmes。
We're moving fast. Industry to be regulated
The regulatory responsibilities of the competent authorities should be clarified as soon as possible, the cost of violations should be raised and adequate consumer protection mechanisms established
“web platforms provide a wealth of knowledge, but i've lost a lot too.” according to huang wei peng, some of the main commercial, management-type channels or columns, and some of the previous courses were of a dry nature, and it became clear at the back that “i will not resolutely renew these courses”
The knowledge services industry has been growing rapidly, but there are also “growth problems”:
- looks fun, but not enough gold. "ten days to give you first-rate speech skills, three months to exercise, you'll have a perfect body." this is a common title for some knowledge-paying platforms, where actual delivery is often of poor quality, with low completion rates and lack of complete service discipline。
— “li jiu” encountered “li gyu”, whose legitimate rights and interests were undermined. Hoang wei peng has discovered a phenomenon: some of the “sound readings” courses, which cost hundreds of dollars to buy themselves, have been told by friends that the poaching of treasures, microclans and qqqs are being sold with similar sound effects, but only a few dollars。
— payment is difficult to refund and consumer rights are difficult to fully safeguard. Interviews revealed that a number of users had experienced a number of sessions in which they wanted a refund, but could not find an interface for refunds, and that after-sale service calls were always inaccessible. A closer look at the “purchase instructions” reveals that the platform has abused its rule-making powers and has developed hegemony clauses such as “no refunds upon subscription”。
Zhang dezhi, director of the department for the coordination of complaints, analysed the five main types of problems in the area of knowledge services in terms of consumer complaints: lack of qualifications, false propaganda, retrieving costs, random changes in the content of services, failure to issue invoices for fees or to provide valid documentation. According to statistics, in 2017, nac received 103,000 complaints in the category of educational and training services, rising to 20,500 in 2018, an increase of nearly onefold。
“to address these problems, greater regulation is needed to increase the cost of violations.” the deputy secretary-general of the chinese society for the study of the abolition of law, chen weijiang, believes that the regulatory responsibilities of the competent authorities should be clarified as soon as possible, that industry norms should be clarified and that issues such as “high commitment, low delivery” should be addressed from the source。
“the relevant service platforms and institutions must take responsibility for improving consumption experience.” he said that, for example, on-line education should identify certain qualifications, technical standards, etc., in order to guarantee the quality of basic educational services; develop individualized and differentiated teaching models and improve service standards。
The senior economist of the social and cultural studies department of the central party school (national school of administration) is of the view that the establishment of an adequate consumer protection mechanism is necessary for the long-term development of the industry. It is recommended that the platform establish an objective and independent third-party evaluation system. In the case of knowledge-paying disputes, avenues for settlement should be improved, arbitration mechanisms explored and, where necessary, access to judicial procedures. Chi chi chi minh zhao
